Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

What website migration means for your brand image

Website migration is often seen as necessary for growth. However, it is not just a series of technical actions; it’s a strategic move that can make or break your brand image. This guide delves into.....

Rakesh Phulara
Sep 04, 2023

Why local businesses can’t afford to ignore content marketing

As dawn breaks and you crave that artisan coffee or a homely breakfast, where do you turn to? Likely, a quick search online. Digital platforms, more than ever, are bridging the gap between local bu.....

Santosh Singh
Aug 21, 2023

Generative AI | The tech outpacing smartphones and tablets

Hey there, tech enthusiast! Ever marveled at the staggering speed with which some technologies are embraced by the masses? I sure have. Today, let’s dive deep into something that’s been making wave.....

Ashita Chinda
Aug 18, 2023

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Narender Kumar
Aug 14, 2023

Instagram Threads | The next big thing in social media marketing?

Threads, the innovative social media platform from Meta, offers businesses a unique blend of real-time conversation and captivating visual appeal. This platform enables you to create compelling tex.....

Rakesh Phulara
Aug 11, 2023

From browsers to buyers | Conversion Rate Optimisation for your Website

Ever felt like your website visitors are just tourists, admiring the views and then hopping off without making a purchase? Well, the time has come to transform your website from a digital brochure .....

Santosh Singh
Aug 07, 2023

Claude 2’s quest for AI supremacy | A challenge to ChatGPT

Artificial Intelligence (AI) supremacy stands as an aspirational peak, a summit that AI contenders ardently strive to scale. In this riveting panorama, a notable rivalry between Claude 2 and ChatGP.....

Narender Kumar
Aug 04, 2023

Crack the code to eCommerce growth with Google Analytics 4

Imagine you’ve launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there’s one crucial ingredient missing—the power to understan.....

Rakesh Phulara
Aug 01, 2023

Demystifying Meta-AI in advertising | A guide to cutting-edge tools

Welcome, marketing experts and business owners, to our guide that aims to demystify the concept of Meta-AI in advertising and introduce you to exciting cutting-edge tools. Artificial intelligence (.....