Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Creating a unified customer view | Increasing ROI through analytics

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. Amid the data deluge, the concept of creating a unified customer view stan.....

Sep 18, 2023

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

Sep 11, 2023

Real-time marketing decisions with generative AI | A comprehensive guide for modern brands

Deciphering generative AI Firstly, let’s clarify what Generative AI actually means. This subset of artificial intelligence goes beyond data analytics or pattern recognition. Unlike traditional mach.....

What website migration means for your brand image

Website migration is often seen as necessary for growth. However, it is not just a series of technical actions; it’s a strategic move that can make or break your brand image. This guide delves into.....

Sep 04, 2023

Why local businesses can’t afford to ignore content marketing

As dawn breaks and you crave that artisan coffee or a homely breakfast, where do you turn to? Likely, a quick search online. Digital platforms, more than ever, are bridging the gap between local bu.....

Generative AI | The tech outpacing smartphones and tablets

Hey there, tech enthusiast! Ever marveled at the staggering speed with which some technologies are embraced by the masses? I sure have. Today, let’s dive deep into something that’s been making wave.....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Aug 14, 2023

Instagram Threads | The next big thing in social media marketing?

Threads, the innovative social media platform from Meta, offers businesses a unique blend of real-time conversation and captivating visual appeal. This platform enables you to create compelling tex.....

Aug 11, 2023