Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

SEO, AI and algorithm updates

With the rise of AI and regular updates to Google’s algorithm, understanding these dynamics isn’t just useful – it’s essential for keeping your website in the game. This blog is y.....

Youth influence and user-generated content

A transformative trend is unfolding online; the usual suspects do not lead it. This time, young voices are at the helm, steering the course of online content with their creativity and insights. Use.....

3 key mistakes to dodge in SEO data analysis and reporting

SEO is the linchpin of online visibility and success. However, the foundation of effective SEO lies in accurate data analysis and reporting. While most digital marketers understand the importance o.....

Nov 17, 2023

Integrating multimodal capabilities in custom GPTs for enhanced user experience

The latest buzz in AI is the integration of multimodal capabilities into custom GPTs. This technological evolution isn’t just a fleeting trend; it’s reshaping how we interact with AI, s.....

Nov 13, 2023

Google November 2023 Core Update | Strategies for maintaining your search presence

Google’s algorithm updates have a history of catching even the most seasoned SEO professionals off guard, and the November 2023 Core Update is no exception. This latest iteration could mean a.....

Nov 10, 2023

Smoothing customer journeys with orchestration

Customer expectations are continually evolving, and transcending traditional marketing paradigms is not just a choice but a necessity for brands. Amidst this evolution, Customer Journey Orchestrati.....

Nov 03, 2023

Exploring the new features in Google Lighthouse 11.2.0 | A deep dive into performance and design updates

Digital marketing is a field where website performance and user experience are paramount; having the right tools to monitor and improve your website’s performance is crucial. Google Lighthous.....

Oct 30, 2023

Maximising reach with LinkedIn Collaborative Articles | New visibility features

Collaborative Articles have emerged as a potent tool for individuals and brands aiming to amplify their visibility on LinkedIn. LinkedIn’s recent unveiling of new visibility features has furt.....

Oct 27, 2023

Exploring SEO KPIs across various industries

Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this a.....

Oct 23, 2023