Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Top 10 Digital Marketing Tools to Grow Your Business

The recent pandemic has increased the demand for digital marketing as offline marketing has taken a back seat. With the pandemic affecting almost every business, it’s time to switch to the new norm.....

Jun 29, 2020

Digital Marketing Courses you Need to Consider Taking

Approximately 58% of the businesses have experienced a decrease in the turnover since the start of the pandemic. The on-going pandemic has forced people to rethink the way they are functioning. Whe.....

Jun 22, 2020

The Basics of Running a Successful App Download Campaign

The mobile app industry is thriving, thanks to 2.7 billion smartphone users all over the world. Whether it’s ordering food, making payments, finding a job, or dating, you have an app for everything.....

B2B Marketing: Analysing the Shift from Physical to Digital Platforms

Did you know that even though the way B2B marketers implement certain rules has changed, the rules themselves were roughly clear to our marketing forefathers too? For instance, the example below sh.....

Jun 05, 2020

Digitalization and Technology-It’s Time to Embrace the New Normal

The COVID-19 pandemic is showing no signs of slowing down. With the number of cases reaching a new high every day, people have no other choice but to stay at home. In such a dire situation, technol.....

May 26, 2020

B2B Lead Generation Through Digital – Content Marketing Leads The Way

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads. About 88% of B2B marketers rely on content marketing to generate quality lea.....

Apr 20, 2020

2019 SEO Insight

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top.....

Feb 12, 2019

How Bridging the Local SEO Gap Will Make Your Website Strong

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are.....

Jan 25, 2019

10 Benefits of PPC for Small Business

PPC offers a lot of opportunities to small scale business firms and start-ups. PPC Campaign is one of the successful methods to generate profit on online promotion. If you aim to reach your target .....

Jan 11, 2019