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Resolve Analytics Data Discrepancies with Web Analytics Troubleshooting

Ensure your business decisions rely on accurate data. Our web analytics troubleshooting services identify and fix data mismatches, event tracking errors and backend integration issues so you can trust your metrics.
Inaccurate analytics data leads to poor decisions and wasted marketing spend. With our web analytics troubleshooting, you get precise, reliable insights. We tackle mismatches between your website and backend systems, restore broken event tracking, and eliminate data gaps fast.
Book your free analytics audit now and start making data-driven decisions with confidence.

What Is Web Analytics Troubleshooting?

Web analytics troubleshooting is the process of diagnosing and resolving issues that cause discrepancies or missing data in your analytics reports. Common problems include:

Mismatch in web and backend systems, where recorded transactions or user actions don’t align.

Event tracking not working due to misconfigured tags, broken code or conflicting scripts.

Our service pinpoints the root causes, applies targeted fixes and validates the accuracy of your analytics setup.

Why Accurate Analytics Matter

Accurate data underpins every marketing and product decision. When your analytics are flawed:

You misallocate budgets on campaigns that appear successful but aren’t.

You overlook high-value customer journeys and drop-off points.

You can’t measure true ROI or performance improvements.

Fixing analytics data discrepancies ensures you optimise the right channels, improve conversion rates and boost revenue.

What Our Web Analytics Troubleshooting Includes

Extensive Audit

Compare web analytics data (GA4, Adobe Analytics, others) against backend systems and CRM records. Identify mismatches in sessions, transactions and user events.

Event Tracking Fixes

Review and correct tag implementation for clicks, form submissions, video plays and custom events. Resolve broken or duplicate tracking codes and JavaScript errors.

Backend Integration Diagnosis

Analyse data pipelines from your site to analytics and data warehouses. Fix API, webhook or ETL misconfigurations causing missing or delayed data.

Configuration & Quality Assurance

Validate analytics property settings, filters and view configurations. Ensure goals, funnels and custom dimensions are set up correctly.

Ongoing Monitoring & Alerts

Implement automated alerts for sudden drops or spikes in key metrics. Provide real-time monitoring dashboards to catch future issues early.

Our Troubleshooting Process

  1. Discovery & Data Mapping
    • We map all data sources and outline your ideal reporting suite
    • Establish benchmarks for accuracy
  2. Technical Audit
    • Deep dive into your analytics setup
    • Review site tags, backend events, data layers, and server-side integrations
  3. Issue Resolution
    • Apply fixes to tracking code
    • Adjust backend scripts and analytics configurations
  4. Validation & Testing
    • Confirm that web analytics align with backend records
    • Verify that event data flows correctly
  5. Reporting & Handover
    • Deliver a detailed report of findings, fixes applied, and recommendations
    • Provide training for your team

Why Choose Envigo for Web Analytics Troubleshooting?

Specialist Expertise

Focused analytics engineers with deep experience in GA4, Adobe Analytics and server-side tagging.

End-to-End Service

From frontend tag fixes to backend data pipeline corrections.

Rapid Response

Quick turnaround to minimise downtime and data loss.

Transparent Pricing

Flat-fee troubleshooting packages. No surprises.

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Channel management tool for an online travel agency

Ebookers - One of the world’s largest travel companies with brands in over 50 markets worldwide for one of its pan-European brands, which has presence in over 10 markets in Europe.

Read the case study

Industries We Serve

Every industry relies on precise data; our troubleshooting adapts to each sector’s unique analytics needs.

Trusted by industry leaders

Envigo is the trusted choice for businesses seeking expert SEO and content marketing solutions.

“Envigo has been engaging with us at eFinancialCareers in various parallel streams – SEO consultancy, global location resolution and search support through skills’ synonyms. In each of these, we’ve found Envigo’s contribution to be irreplaceable – both in terms of functional expertise and service levels. Envio truly collaborates with eFinancialCareers as a partner, and not a vendor, on business-critical tasks.”

eFinancialCareers

“Partnering with Envigo for technical SEO was a game-changer for Oben. Our website traffic skyrocketed by 443% in just one year, putting our electric vehicles in front of a massive new audience. We’re thrilled with the results and excited to see what the future holds with Envigo’s continued support.”

“It’s really rare these days to work with an SEO agency long term but in my professional capacity, we’ve been working with them for many years now. And it’s always been great work along with timelines that have always been met!
Looking forward to growing this partnership with them!”

Henkel
Frequently Asked Questions

How long does troubleshooting take?

Which analytics platforms do you support?

What if new issues crop up later?

Get Started with Web Analytics Troubleshooting

Schedule your free analytics audit today and resolve tracking errors, mismatches and configuration issues before they impact your decisions.

Contact Envigo now and restore confidence in your analytics data.