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Maximise Your ROI with Envigo's PPC Advertising

Drive qualified traffic, generate leads, and boost sales with Envigo's expert PPC advertising services. We craft high-performing campaigns that reach your target audience and deliver measurable results.

Achieve Your Business Goals with Strategic PPC Management

Managing successful PPC campaigns requires more than just setting up ads. At Envigo, we take a data-driven and strategic approach to PPC advertising, ensuring your campaigns deliver real value for your business.
Here's why Envigo is your perfect PPC partner:

  • In-Depth Keyword Research & Targeting: Our PPC specialists conduct thorough keyword research to identify the most relevant keywords your target audience is searching for. We then leverage sophisticated targeting options to ensure your ads reach the right people at the right time.
  • Compelling Ad Copywriting & Landing Page Optimisation: We craft high-converting ad copy that grabs attention, clearly communicates your value proposition, and compels users to click. We also optimise your landing pages to ensure a seamless user experience and maximise conversions.
  • Compelling Ad Creative Development: Our creative team crafts high-converting ad copy, visuals, and videos that grab attention, resonate with your target audience, and drive action.
  • Bid Management & Budget Optimisation: Our team closely monitors campaign performance and strategically adjusts bids to optimise your return on ad spend (ROAS). We ensure you get the most out of your budget while achieving your desired results.
  • Conversion Tracking & Performance Reporting: We track key performance indicators (KPIs) such as clicks, conversions, and cost-per-acquisition (CPA) to measure the success of your campaigns. We provide regular reports with actionable insights that inform data-driven optimisation decisions.
  • Transparent Communication & Ongoing Support: We maintain open communication channels throughout the campaign. You'll receive regular updates on performance and have direct access to our PPC specialists to address any questions or concerns.

Envigo goes beyond managing ads; we become an extension of your marketing team, dedicated to driving qualified traffic, generating leads, and achieving your business goals through strategic PPC advertising.

The Envigo PPC Advantage

Envigo's PPC advertising services are designed to deliver tangible results for your business.
Here's what sets us apart:

PPC Campaign Management
Across Major Platforms

Remarketing & Retargeting
Strategies

Shopping Ads for
E-commerce Success

Local PPC Campaigns

Competitor Analysis
& Benchmarking

Schedule a Free PPC Audit & Consultation Today!

Let's discuss your unique business objectives and discover how Envigo's data-driven PPC strategies can help you reach your target audience, generate qualified leads, and maximise your return on investment.

Talk to Our PPC Experts

Essential Tips for Effective Paid Advertising

PPC advertising can be a powerful tool for driving targeted traffic and generating leads, but navigating the complexities of campaign management can be challenging. Here are some key tips to keep in mind:

Define Clear Goals & Objectives: Before launching any PPC campaign, establish clear goals and objectives. Do you want to generate leads, increase website traffic, or drive online sales? Having defined goals ensures your PPC strategy is aligned with your overall marketing objectives and allows you to measure success effectively.

Target the Right Audience: The key to successful PPC advertising is reaching the right people with your message. Conduct thorough keyword research to identify relevant search terms your target audience is using and leverage audience targeting options to ensure your ads are shown to users most likely to convert.

Craft Compelling Ad Copy: Your ad copy is the first impression you make on potential customers. Write clear, concise, and benefit-driven ad copy that grabs attention, highlights your unique selling proposition, and compels users to click.

Optimise Your Landing Pages: Don't let a poorly designed landing page derail your PPC efforts. Ensure your landing pages are optimised for conversions. They should be visually appealing, easy to navigate, and communicate the value proposition of your product or service. Include a strong call to action (CTA) to encourage users to take the desired action.

Track Performance & Continuously Optimise: PPC is an ongoing process. Regularly monitor campaign performance metrics and make data-driven adjustments to improve results. A/B test different ad variations, landing pages, and keywords to identify the most effective combinations.

Embracing Evolving PPC Trends for Maximum Impact

Here are 3 key trends to watch to ensure your campaigns remain effective and deliver a strong return on ad spend (ROAS):

The Rise of Automation & Machine Learning

Machine learning algorithms are playing an increasingly important role in PPC management. Platforms like Google Ads offer automated bidding strategies that can optimise bids in real time, ensuring you get the most out of your budget.

The Power of Voice Search

Voice search is becoming a more prominent way for users to search for information online. Optimise your PPC campaigns for voice search by using long-tail keywords and natural language queries.

The Growing Importance of Visual Elements

Visuals play a crucial role in capturing attention in a crowded online space. Incorporate high-quality images and videos into your PPC campaigns, particularly for social media advertising, to stand out and increase click-through rates. .

A Collaborative Partnership for Effective PPC Management

At Envigo, we believe in a collaborative approach to PPC management that ensures transparency and aligns your PPC campaigns with your overall business goals.

Here's a glimpse into our PPC management process:

1

In-Depth Discovery & Goal Setting

We begin with a comprehensive discovery session to understand your business, target audience, and marketing objectives. We work collaboratively with you to define clear and measurable PPC goals that align with your broader marketing strategy.

2

Competitive Analysis & Campaign Planning

PPC specialists conduct a thorough analysis of your competitors and industry benchmarks. We leverage these insights to develop a data-driven campaign plan that outlines targeting strategies, ad copywriting themes, and budget allocation.

3

Campaign Setup & Ongoing Management

Our team meticulously sets up your PPC campaigns across your chosen platforms, ensuring proper keyword targeting, ad group structure, and landing page integration. We then take over the ongoing management of your campaigns, including bid adjustments, ad copy testing, and performance optimisation.

4

Regular Reporting & Transparent Communication

We provide you with regular reports that track key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA). We maintain open communication channels throughout the process, keeping you informed of campaign performance and discussing strategic adjustments for optimal results.

Witness the Power of Our Expertise

Explore how we've helped businesses like yours achieve remarkable results.

Maximising user engagement for a global HR firm

https://www.randstad.in

Randstad aimed to promote its annual awards event through social media. Envigo built an integrated social strategy on LinkedIn, Twitter and Facebook by targeting influencers, speakers and panelists.

7X
increase in organic
impressions
110%
improvement in Social
Media engagement
#1
trending hashtags
in India

Winning customers for India's largest learning platform

https://unacademy.com

Unacademy was looking for a digital partner to scale their organic traffic and grow number of leads through search. Envigo's customised content strategy included content production around their most popular themes/courses through SMEs, 3000+ wordpress pages with backlinks to the website, tapping the first funnel of their users' journey etc.

2X
growth in total traffic
within the first 4 months
85%
increase in
revenue

Creating an online presence for one of India's oldest fashion brands

https://www.biba.in

BIBA's team members were looking for a digital partner that could help them migrate from a homegrown platform to a world-class e-commerce platform. Envigo helped them create and execute the migration plan and developed a sound strategy to grow online transactions.

~200%
continued growth in
organic traffic
140%
increase in
online transactions

Redefining luxury launches with strategic digital integration

https://www.itchotels.in

ITC hotels, a luxury hotel chain, launched ITC Kohenur in Hyderabad. Located in the heart of Hyderabad's business district, ITC Kohenur aims to attract professionals and leisure travelers alike. Envigo created a highly targeted launch campaign on various paid platforms such as YouTube, TripAdvisor, and used influencer marketing to create the buzz.

302%
increase in
brand searches
400K+
increase in
website visitors

Scalable content production for Careers360

https://www.careers360.com

To generate more relevant traffic for Careers360, we planned this ambitious project of creating a substantial amount of quality content around different courses and colleges. With a strong content production unit, strategic partnerships and flawless implementation, we exceeded the client expectations.

1200
articles produced
per month
2.2M
words per
month
41%
decrease in
bounce rate
Reach out to us now

WHAT OUR CLIENTS SAY

With over a decade of experience in delivering content services, we have built long lasting relationships with our clients in EdTech, Heath, Insurance, eCommerce, Banking, Travel, Apparel industries in India and abroad.

From the past 22 months Envigo has done a wonderful job in managing and handling projects on SEO, Social Media, Product Video and outreach articles for our organization. All the deliverables have reached us in a timely manner. Presentations and campaign material have been organized to be detailed and delivered systematically. They have a dedicated and responsive team that is open to idea, which makes working with them convenient.

Sohail Nath

Director, HMD

We've been associated with Envigo since 2009, and I have to say that it has transformed our digital journey tremendously. From strategy to execution, Envigo has been a great partner. Detailed campaign tracking and daily reports have always helped to take informed decisions and align our other marketing initiatives.

Anubhav Khanna

Manager - Digital Marketing, ITC Ltd - Hotels Division

The Envigo team comprise of multitalented digital experts who deliver on multiple aspects of online marketing. From Web development to SEO and Paid campaigns they are always a pleasure to work with and their experience shines through in their work.

Elizabeth Pinfold Reed

CEO and Founder, Good CX

The team at Envigo brings a perfect combination of diligence and technical expertise to roll out custom digital solutions at high speed, which enhances our capability to serve our customers better and quicker.

Shubhayan Banerjee,

Head - Digital Transformation, Marcellus Investment Managers Pvt. Ltd.

Frequently Asked Questions

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