Marketing content has several parameters that have to align for desired results. Effective content marketing requires an understanding of different marketing platforms, target audiences, consumer concerns, market trends etc. Knowledge regarding these aspects provides you with a background upon which your content should be developed. When it comes to marketing your content, various aspects such as platform (website, social media etc), format (blog, video, post, podcast etc), frequency and time of publication, hold immense value. This cannot be achieved without a proper strategy. Additionally, having a strategy in place helps you trace your progress and makes you aware of your limitations that you can improve to boost your business further.