Digital Content Marketing

With the authentic content in your website, stand out of the crowd. The content does all the talking for Envigo. Find out our ways of creating and publishing content in the most unique way.

Creative content that speaks for itself

Our extremely talented team of content writers, copywriters, and designers make sure that the content that is created reflects your unique persons. Have an idea? Great! We’ll improve it. Don’t have an idea? Our team will create one.
Don’t promote your products and services. Rather let your content speak for itself. Provide and promote relatable and valuable content.

  • Content Strategy

    Our content strategy team is engrossed in producing content marketing services with strategies developed around the core principle of effectively delivering unique content to our customers Our sole aim is to come up with a strategy that is tailor cut to your needs.

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  • Content Development & Management

    We take pride in presenting your vision and objectives to your prospective clients in an ingenious way possible. Be it pictures or videos, we will cook a perfect medley to present your content in an engaging manner. Our team will brainstorm ideas, which, on your approval, get incorporated into the plan.

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  • Outreach & PR

    A well-designed content is useful when presented to the right audience. We make sure that your content reaches the target audience through our well-constructed outreach medium and various blogger outreach services. Everything from the release to the promotion is carefully engineered to give you the maximum output.

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Frequently Asked Questions

Why is content creation so important for SEO?

Content is important for SEO because it is what ultimately converts a visitor to a user. Strategic content planning, keyword optimisation, rankings etc can drive traffic to your website, however, if your content is not relevant to your target audience they will not engage with your work. Hence, content is very important for SEO and must be built upon strategic planning, and keyword best practices as they give an idea of market trends. Good content is bound to generate greater clicks, bring more backlinks and improve overall user experience.

What are the common content strategy mistakes?

Brands and agencies end up making some common content writing mistakes that can be avoided with a little care. Here are 5 aspects to devote attention to for effective content marketing:

  1. Understanding your target audience: It’s very important to understand the needs of your target audience to create content that is relevant. Once you start delivering content that your audience wants, traffic on your website is bound to multiply.
  2. Follow up on the content you create: Your content must focus on the user at every stage. Hence, it’s important to follow up on your content and customise it as per the users needs.
  3. Diversify your content: you can’t expect your users to be satisfied with just one type of content. Introduce variety in terms of subject and formats to keep your users interested.
  4. Produce evergreen content: Following trends is important but you must simultaneously create content that is evergreen. This can also simplify your task because it will appeal to your audience at every stage.
  5. Collaborate with others: A good writer may not be the best at marketing his/her writings. To expect yourself to be good at everything is unrealistic. Play to your strengths and collaborate with professionals wherever you may falter.

Why does my business need a content production strategy?

Marketing content has several parameters that have to align for desired results. Effective content marketing requires an understanding of different marketing platforms, target audiences, consumer concerns, market trends etc. Knowledge regarding these aspects provides you with a background upon which your content should be developed. When it comes to marketing your content, various aspects such as platform (website, social media etc), format (blog, video, post, podcast etc), frequency and time of publication, hold immense value. This cannot be achieved without a proper strategy. Additionally, having a strategy in place helps you trace your progress and makes you aware of your limitations that you can improve to boost your business further.

How much does content creation cost?

This is difficult to answer because it does not have the most straightforward answer. With content marketing, besides money, expending time and money can also come at a cost. Theoretically, content marketing can be done at your own budget, however one must be mindful that since content marketing is ROI-driven, you must evaluate your costs alongside the returns. Oftentimes, investing a bit more can generate extremely successful results. Hence, when preparing a budget for content marketing, include factors such as time, resources, effort, returns. Also, evaluating your existing content alongside that of your competitors can give you a better idea about your limitations and direct your investments in a focussed manner.

Can you measure the ROI with content marketing?

Absolutely. Tracking and measuring the results is an integral step in understanding whether your content marketing strategy is working or not. An ROI-driven marketing agency will narrow down on your goals and then decide the metrics to be traced. Example, if you wish to improve brand awareness or traffic then page visits, views, social shares, bounce rate etc will be tracked. In this manner other goals can also be achieved through the right metrics or KPIs.

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