Digital Marketing Agency

All You Need To Know About Google’s New Experience Algorithm Update

The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.”

Google’s evaluation of whether or not their search ranking techniques deliver helpful, relevant information relies on the acronym E-A-T, which is well-known among developers.

Expertise, Authority, and Trustworthiness, or E-A-T for short, is neither a programme nor a software update; it’s a fundamental rule.

How To Scale Your Content Production

The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It's challenging to develop novel ideas for content since so many other people are doing the same thing. Your content, although better, also has to stand out from the others. The success of your content may be measured concerning previous efforts with the use of an editorial calendar (or content calendar).

B2B Lead Generation Through Digital - Content Marketing Leads The Way

Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and industry leaders, most B2B marketers depend on content marketing to generate new leads. Most consumers today are purpose-driven (44%) and base their purchases on how well a product or brand reflects their beliefs. This article talks at length about B2B lead generation through content marketing.

Content Management: Effective Strategies For eCommerce

Content management for eCommerce involves researching, strategising, and publishing content on websites and social media. Content may include blogs, eBooks, research papers, and thought-leadership whitepapers that hold the potential to establish a brand as an industry leader. If your content provides value to the readers, they are more likely to check your brand’s product. Such content can either be produced and managed by your in-house team of writers and web developers, or you can outsource your content requirements to a content creation agency.

Visual Content Marketing: The Future of Digital Content Creation

Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here's the deal. Around 7.5 million blogs are published every day. So you're competing with millions of blogs, vying for the attention of your audience – 73% of which are likely to only skim through the blog instead of reading it. 

What Affects Your SEO Score And How Can You Improve It In 3 Steps

When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how do you do that? And how do you know if you’re doing it right?