The inner and outer workings of a digital agency

Mar 14, 2018 | Web Analytics | Saurabh Kumar

Implementation of User Id via GTM & Benefits

I realise we have all always wanted to know how visitors actually interact on our website through different devices. For example, what are the combination of devices through which they come and get converted here as leads for us. Additionally, the lifetime value of different user types and differences between members & non-members are not available in any basic GA reports.
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Mobile first index: is your website ready?

For close to a year, we have been hearing a lot about mobile-first indexing, and how Google is making the imminent transition to reflect user behaviour trends & to make the web mobile-friendly. Despite the chatter, there is a lot of confusion around what exactly it means for business owners. Will they have to change anything and/or everything? Will making the site mobile-friendly be good enough? Will you have to create a mobile site if currently you only have a desktop version?
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Mar 08, 2018 | Web Analytics | Saurabh Kumar

How to Set Up Cross Domain Tracking via Google Analytics

Cross domain tracking enables Google Analytics to view different sessions on related sites as a single session. Such kind of tracking is also known as site linking. In the absence of cross-domain tracking, when a user lands on your online shopping site and later moves to a third party shopping cart/ecommerce site, he is accounted for as two separate users. These separate users, in Google Analytics, are shown to have separate sessions.
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Google My Business GMB Listing Guide For 2018

Google Places was renamed as Google My Business in June 2014. It is a product of Google that let us create and manage free business listings in Google Maps so that people can see our business when doing a local search. Google My Business well known as GMB.
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Schema Markup Best Practices – Json-LD Vs Microdata

Schema is a standardised mark-up for a webpage content that is well recognized by search engines for helping website improve its online visibility. Its use makes complex data structured and presentable.
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Aug 22, 2017 | Web Analytics | Saurabh Kumar

Migrating Web Analytics Tags to a Tag Manager

Migrating a web analytics tag manager can be as daunting as a new tag implementation on the entire site. On large sites, implementing a tag manager like GTM may impose serious challenges, if not implemented correctly. However, migrating to a tag manager is well worth the ride.
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Future Trends in SEO (2017)

Envigo recently conducted its first survey on Future Trends of SEO where we asked SEO professionals, digital marketers, marketing professionals, and organizations to answer 11 questions about the future trends in SEO. The questions ranged from the objectives of an SEO project and the impact of new trends on SEO, to factors of SEO that are expected to change over time. The goal of this survey was to help us gain a better understanding of the changes and new trends in the local search marketing industry, and what the outlook is for SEO in 2017 and beyond.
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Mar 24, 2017 | Online Marketing | Graham Jones expert

How to target your customers based on the phone they choose

Your phone says a lot about you; perhaps more than you might realise. A new study of mobile phone users has clearly demonstrated that there is a link between personality and the choice of phone.
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Mar 20, 2017 | Online Marketing | Alok Singh

Google AdWords Campaign Setting and Optimization in 19 Steps

Setting up a campaign & going live on Google is easy but it requires a very detailed and precise strategy to set up an effective campaign so that we reach the targeted audience on the GO The important things to note when setting up a campaign are below:
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How to Market Your Brand on Instagram

Instagram’s trajectory since its inception has been exponential. Started in October 2010, by just December of the same year the app had a million registered users. While the photo sharing app was launched solely as an iOS app, it made the jump to Android after 2 years. The number of users by this time had hit 40 million. But how does Instagram’s growth affect brands and their marketing?
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