Online advertising

Dussehra fell on 20 October, so the first chapter of the festive season has closed. Three chapters remain: Dhanteras on 6 November, Diwali on 8 November, and the tail that runs through Bhai Dooj, C.....

Most brands running video on Google Ads manage frequency one campaign at a time. Each campaign optimises on its own, so the same person can see your ads in three places in a single week. Google Ads.....

“Full-service digital agency” shows up on almost every homepage, and it means almost nothing on its own. This list ranks seven agencies running paid advertising in India on the things t.....

Google Ads has updated its guidance on Smart Bidding learning periods, and for once the update gives advertisers something concrete to work with. The new guidance says a bid strategy can take up to.....

Microsoft Advertising has published formal guidance on AI-generated, AI-manipulated, and other synthetic content used in ads. The message is direct: every disclosure, consent, and accuracy requirem.....

ChatGPT Ads has received one of its biggest updates since launch, introducing features that performance marketers have been waiting for.   Conversion bidding. Geographic exclusions. Better att.....

Google has begun rolling out AI transparency labels across its advertising ecosystem, making it easier for users to identify when an advertisement has been created or edited using generative AI. Th.....

Google has updated the documentation for its Lead Form assets, quietly removing a long-standing eligibility requirement that prevented smaller advertisers from accessing certain Lead Form experienc.....