Online advertising
Google Ads Is Changing How Target-Based Bidding Works for Budget-Limited Campaigns
Google announced on 22 June 2026 that it is updating the behaviour of target-based bidding strategies for campaigns constrained by budget. The change takes effect on 17 August 2026. A new tool to h.....
Google Ads Is Automatically Enabling Conversion-Based Customer Lists
Google announced on 19 June 2026 that it will automatically enable conversion-based customer lists for eligible advertisers, with data processing set to begin on 18 August 2026. The update a.....
Google launches Ask Ad Manager, a Gemini-powered AI agent for publishers
Google launched Ask Ad Manager on 18 June 2026, embedding a Gemini-powered conversational AI agent directly into Google Ad Manager for publishers. The tool is currently in beta and represents the f.....
Google Adds Asset Testing Tools to Performance Max
Google rolled out new asset experimentation capabilities for Performance Max campaigns on 8 June 2026, giving advertisers a more structured way to test creative decisions before applying them at sc.....
How AI Bidding Strategies in Google Ads Perform When Campaign Structure Is Wrong
Target CPA, Target ROAS, Maximise Conversions, and Maximise Conversion Value all use real-time auction signals that no manual bidder can replicate at scale: device, location, time, audience behavio.....
Can AI write your video Ads? Meta says yes!
Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....
What advertisers need to know about confidential matching in Google Ads
The Privacy Balancing Act in digital advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....
Capitalise on Google’s enhanced YouTube Ad placement
Google’s latest move to expand its First Position ad offering on YouTube marks a significant shift, empowering brands to capture audience attention like never before. Let’s explore how you ca.....
Quantifying Facebook Link History for audience segments
Forget demographics, say hello to clickstream data. Imagine, every link you click on Facebook, even those cheeky recipe quizzes in private groups, whispers a secret to the platform. This treasure t.....