Online advertising

ChatGPT Ads has received one of its biggest updates since launch, introducing features that performance marketers have been waiting for.   Conversion bidding. Geographic exclusions. Better att.....

Google has begun rolling out AI transparency labels across its advertising ecosystem, making it easier for users to identify when an advertisement has been created or edited using generative AI. Th.....

Google has updated the documentation for its Lead Form assets, quietly removing a long-standing eligibility requirement that prevented smaller advertisers from accessing certain Lead Form experienc.....

Google is testing a new Partners (Alpha) setting within Performance Max campaigns that gives advertisers direct control over whether their ads serve on Search Partners and the Google Display Networ.....

Google released version 24.2 of the Google Ads API on 25 June 2026. The update covers four distinct areas: account security, AI content transparency, Performance Max reporting, and campaign experim.....

Google announced on 22 June 2026 that it is updating the behaviour of target-based bidding strategies for campaigns constrained by budget. The change takes effect on 17 August 2026. A new tool to h.....

Google announced on 19 June 2026 that it will automatically enable conversion-based customer lists for eligible advertisers, with data processing set to begin on 18 August 2026.   The update a.....

Google launched Ask Ad Manager on 18 June 2026, embedding a Gemini-powered conversational AI agent directly into Google Ad Manager for publishers. The tool is currently in beta and represents the f.....