AI Search

92% of marketers plan to optimise for AI search. Only 40.6% currently do (Omnibound, 2026). Somewhere inside that gap sits a metric most teams already have access to and almost never open: branded .....

AI redefined what counts as engagement, and most measurement systems have not caught up. Search referral traffic from LLMs has tripled over the past year. Organic click-through rates drop by up to .....

Marketing teams have spent two decades building dashboards for search. Rankings, impressions, click-through rate, share of voice on the SERP: all measurable, all reported weekly, all defensible in .....

Google DeepMind has published research on a system called Autoregressive Ranking, built to replace the two-stage architecture that has powered search ranking for years. The paper is a collaboration.....

Google finished rolling out its generative AI performance reports in Search Console to every website worldwide as of 31 August 2026. If you haven’t checked your dashboard yet, there’s a.....

Google has started rolling out Top Stories inside AI Overviews for eligible searches, initially on mobile in the United States. At first glance, it looks like a relatively small UI update.   I.....

A study published by Semrush, conducted in collaboration with growth strategist Kevin Indig, has produced one of the most practically significant findings in AI search visibility research to date. .....

Google’s VP of Search, Liz Reid, gave an interview recently in which she addressed the question publishers have been asking for the past 18 months: what do you need to do differently to remai.....