AI Search
ChatGPT’s Thinking Mode Cites Different Brands
A study published by Semrush, conducted in collaboration with growth strategist Kevin Indig, has produced one of the most practically significant findings in AI search visibility research to date. .....
Google’s VP of Search on What Publishers Need to Do to Stay Visible in AI Search
Google’s VP of Search, Liz Reid, gave an interview recently in which she addressed the question publishers have been asking for the past 18 months: what do you need to do differently to remai.....
68% of Google Searches Now End Without a Click
A new study from SparkToro, based on Similarweb clickstream data covering January through April 2026, puts a precise figure on a trend that most search practitioners have felt for some time. In the.....
How to Audit Your Content for AI Search Visibility Before Your Competitors Do
Search behaviour changed faster in the past 18 months than it did in the previous decade. AI Overviews now appear at the top of Google results for a growing share of queries. ChatGPT and Perplexity.....
𝗔 𝗬𝗲𝗮𝗿 𝗼𝗳 𝗖𝗵𝗮𝗻𝗴𝗲
Reflecting on a Year That Redefined Discovery 2025 reshaped how brands are discovered, evaluated, and chosen. The shift was not about louder marketing or higher output. It was about precision, inte.....
How AI Answer Engines Choose Brands and Why SEO Still Matters
AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity generate recommendations and explanations rather than ranked lists. Good SEO remains the entry requirement for visibility in this e.....
AI Search and Google Search Are Not the Same
A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....