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How AI Answer Engines Choose Brands and Why SEO Still Matters
AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity generate recommendations and explanations rather than ranked lists. Good SEO remains the entry requirement for visibility in this e.....
Dec 03, 2025
AI Search and Google Search Are Not the Same
A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....
Nov 20, 2025
How Zomato’s MCP Server Shows the Future of AI-Driven Customer Journeys
Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....