Supercharge Your Social Media Presence with Paid Social Advertising by Envigo

Elevate your brand awareness, target high-value audiences, and drive conversions with Envigo's expert paid social media advertising strategies.

Why Choose Envigo for Paid Social Media Advertising

Sure, gaining likes and followers is great, but Envigo goes beyond vanity metrics. We deliver data-driven paid social media advertising strategies designed to achieve your specific business goals.
Here's what sets us apart:

  • In-Depth Social Media Audit & Audience Analysis: We conduct a 360-degree social media audit to understand your current presence, identify your target audience demographics, and analyse competitor strategies. This forms the foundation for crafting targeted paid social campaigns.
  • Strategic Platform Selection: Not all social media platforms are created equal. We recommend the ideal platforms where your target audience spends their time and tailor campaigns accordingly (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
  • Compelling Ad Creative Development: Our creative team crafts high-converting ad copy, visuals, and videos that grab attention, resonate with your target audience, and drive action.
  • Laser-Focused Targeting & Budget Optimisation: We leverage advanced targeting options to reach the exact audience most likely to be interested in your brand. Additionally, we optimise your budget allocation to maximise return on ad spend (ROAS).
  • Conversion Tracking & Performance Measurement: We don't stop at ad creation and launch. We track key performance indicators (KPIs) like website traffic, lead generation, and conversions to measure campaign effectiveness and continuously refine your paid social strategy.
  • Transparent Reporting & Ongoing Optimisation: We provide clear and consistent reporting, keeping you informed on campaign performance and making data-driven adjustments to optimise results throughout the campaign duration.

Envigo becomes an extension of your marketing team, delivering impactful paid social advertising strategies that drive real results for your business.

Benefits of Paid Social Media Advertisings

Investing in Envigo's paid social media advertising services unlocks a multitude of benefits for your business:

Increased Brand
Awareness & Reach

Drive High-Value
Traffic & Leads

Enhanced Brand Engagement
& Community Building

Measurable Results &
Data-Driven Optimisation

Flexible Targeting
& Scalable Growth

Schedule a Free Paid Social Media Ads Consultation Today!

Connect with our paid social advertising specialists to discuss your unique goals and discover how Envigo can craft a winning strategy to propel your brand growth.

Talk to Our Paid Social Ads Experts

Paid Social Advertising Essentials

Even before partnering with Envigo, you can take steps to strengthen your foundation for paid social advertising.
Here are some key paid social essentials to keep in mind:

Define Your Target Audience: The key to success lies in reaching the right people. Clearly define your ideal customer profile, including demographics, interests, online behaviour, and pain points.

Set SMART Goals & KPIs: Establish clear and measurable goals for your paid social campaigns. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Focus on relevant KPIs (Key Performance Indicators) that align with your goals, such as website traffic, lead generation, brand awareness metrics (engagement, reach), or even conversions (purchases, downloads).

Craft Compelling Ad Creative: Use high-quality images and videos, write clear and concise ad copy that speaks directly to your audience's needs, and highlight the unique value proposition of your brand.

Leverage Social Listening: Pay attention to online conversations relevant to your industry and target audience. Social listening tools can help you identify trending topics, understand audience sentiment, and tailor your ad content to resonate with current interests.

Test & Optimise Continuously: The best paid social advertising strategies are iterative. Don't be afraid to experiment with different ad formats, targeting options, and creative variations. Track your results closely, analyse performance data, and make adjustments to optimise your campaigns for maximum impact.

Emerging Trends in Paid Social Advertising

Here are 3 key trends to watch to ensure your social media strategy stays ahead of the competition:

The Rise of Social Commerce

Social media platforms are increasingly integrating shopping functionalities. Embrace these features by creating shoppable ads, leveraging influencer marketing, and offering seamless buying experiences directly within the social media platform.

The Power of Short-Form Video Content

Short-form video content like those on TikTok Reels and YouTube Shorts is exploding in popularity. Develop engaging video ads in these formats to capture attention, boost brand awareness, and drive engagement.

Focus on Personalisation & Real-Time Interactions

Audiences crave personalised experiences. Utilise social media advertising features that allow for dynamic ad content based on user data and real-time interactions (e.g., chatbots, live streams) to build deeper connections with your target audience.

A Collaborative Approach with Envigo

At Envigo, we believe in a collaborative approach to paid social advertising.

Here's how we work with you to craft and execute a high-performing paid social strategy:


Discovery Workshop & Goal Setting

We kick things off with a collaborative workshop to understand your brand vision, target audience, and social media goals. Together, we establish clear and measurable objectives for your paid social advertising campaigns.


Competitive Analysis & Platform Selection

Our social media specialists conduct a thorough analysis of your competitor landscape and recommend the ideal social media platforms to target your audience most effectively (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)


Creative Brainstorming & Ad Development

Our creative team collaborates with you to develop compelling ad concepts, visuals, and messaging that resonate with your target audience and align with your brand identity.


Campaign Launch, Monitoring & Optimisation

We meticulously launch your paid social campaigns, closely monitor performance across all metrics, and continuously refine targeting, ad creatives, and budget allocation to maximise return on ad spend (ROAS).

Witness the Power of Our Expertise

Explore how we've helped businesses like yours achieve remarkable results.

Maximising user engagement for a global HR firm

Randstad aimed to promote its annual awards event through social media. Envigo built an integrated social strategy on LinkedIn, Twitter and Facebook by targeting influencers, speakers and panelists.

increase in organic
improvement in Social
Media engagement
trending hashtags
in India

Winning customers for India's largest learning platform

Unacademy was looking for a digital partner to scale their organic traffic and grow number of leads through search. Envigo's customised content strategy included content production around their most popular themes/courses through SMEs, 3000+ wordpress pages with backlinks to the website, tapping the first funnel of their users' journey etc.

growth in total traffic
within the first 4 months
increase in

Creating an online presence for one of India's oldest fashion brands

BIBA's team members were looking for a digital partner that could help them migrate from a homegrown platform to a world-class e-commerce platform. Envigo helped them create and execute the migration plan and developed a sound strategy to grow online transactions.

continued growth in
organic traffic
increase in
online transactions

Redefining luxury launches with strategic digital integration

ITC hotels, a luxury hotel chain, launched ITC Kohenur in Hyderabad. Located in the heart of Hyderabad's business district, ITC Kohenur aims to attract professionals and leisure travelers alike. Envigo created a highly targeted launch campaign on various paid platforms such as YouTube, TripAdvisor, and used influencer marketing to create the buzz.

increase in
brand searches
increase in
website visitors

Scalable content production for Careers360

To generate more relevant traffic for Careers360, we planned this ambitious project of creating a substantial amount of quality content around different courses and colleges. With a strong content production unit, strategic partnerships and flawless implementation, we exceeded the client expectations.

articles produced
per month
words per
decrease in
bounce rate


With over a decade of experience in delivering content services, we have built long lasting relationships with our clients in EdTech, Heath, Insurance, eCommerce, Banking, Travel, Apparel industries in India and abroad.

From the past 22 months Envigo has done a wonderful job in managing and handling projects on SEO, Social Media, Product Video and outreach articles for our organization. All the deliverables have reached us in a timely manner. Presentations and campaign material have been organized to be detailed and delivered systematically. They have a dedicated and responsive team that is open to idea, which makes working with them convenient.

Sohail Nath

Director, HMD

We've been associated with Envigo since 2009, and I have to say that it has transformed our digital journey tremendously. From strategy to execution, Envigo has been a great partner. Detailed campaign tracking and daily reports have always helped to take informed decisions and align our other marketing initiatives.

Anubhav Khanna

Manager - Digital Marketing, ITC Ltd - Hotels Division

The Envigo team comprise of multitalented digital experts who deliver on multiple aspects of online marketing. From Web development to SEO and Paid campaigns they are always a pleasure to work with and their experience shines through in their work.

Elizabeth Pinfold Reed

CEO and Founder, Good CX

The team at Envigo brings a perfect combination of diligence and technical expertise to roll out custom digital solutions at high speed, which enhances our capability to serve our customers better and quicker.

Shubhayan Banerjee,

Head - Digital Transformation, Marcellus Investment Managers Pvt. Ltd.

Frequently Asked Questions

I keep seeing the term "paid social media advertising" but I'm not sure what it means. Can you explain?

I already use social media for my business, but I'm not sure if I need paid advertising. How can I decide?

What are some of the biggest challenges businesses face with paid social media advertising?

Are there any social media platforms better suited for paid advertising than others?

Start your project