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Goals
Brand Awareness by reaching new customer base while generating sales in India.
Amalgamate Google Display with the Amazon India’s Affiliate program to drive sales
Tactical with real-time bidding and managed placements
Identified touchpoints of the users who are on a journey to buy a smartphone
Approach
Branding while connecting to the users and driving sales using Google Display Network
1. Support for mobile devices using a responsive website
2. Support for AB testing for landing page and sales funnel
3. On-page Event tracking
4. Support for remarketing tags
5. Internationalisation – Language, currency and payment support
The End Result
The increase in organic traffic for the first two years has been 250% and 145% respectively.. The increase in un-attributable revenue for the first two years has been 325% and 172% respectively.
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