A major edtech giant had a vast content library but struggled to turn it into meaningful visibility across search engines and generative AI engines. Envigo applied DualRank, our combined SEO and GEO approach, to strengthen their presence in Google and across AI models. By integrating SEO services with GEO services and generative engine optimisation, the brand achieved stable rankings, broader AI surface coverage, and improved discovery across education-related prompts.

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Challenge

The edtech platform served millions of learners but had inconsistent visibility across major discovery surfaces. Google rankings were uneven across exam, subject, and course queries. At the same time, generative engines did not reference the brand in education prompts. Their content lacked structured clarity, entity definitions were not aligned, and citations varied across platforms. The brand needed both seo services and geo services to strengthen search visibility and improve inclusion in generative answers.

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Strategy

We used DualRank to unify search optimisation and generative engine optimisation into one workflow.

SEO Track

We improved technical foundations, added structured content blocks, refined metadata, and reorganised subject topics into clear clusters. This provided clean entry points for search engines and aligned content with AI SEO services standards.

GEO Track

We strengthened entity relationships for subjects, exams, boards, and learning categories. We built citation signals from trusted academic sources and expanded prompt surfaces for education prompts across generative engines. Using generative engine optimisation, we aligned concepts and terminology to help AI models infer accurate context.

Unified Impact

The two tracks reinforced each other, allowing search engines and AI engines to understand and trust the brand’s content at scale.

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Results