Strengthening Snippet and PAA Visibility for a Mental Health Clinic with AEO Services
A national mental health clinic published high-quality clinical content but lacked presence in featured snippets and People Also Ask results. Envigo delivered AEO services that improved structured clarity, added precise definitions, and aligned schema for strong answer engine optimisation across therapy and condition-based queries.
Challenge
The brand had dense medical explanations without definition first clarity. Search engines could not extract reliable responses for mental health topics. The clinic needed support from an AEO agency to improve visibility.
Strategy
We delivered AEO services that included short definition blocks, symptom comparison tables, and structured Q and A modules. As an AEO company, we also applied the FAQ schema and strengthened entity clarity for medical concepts to support answer engine optimisation.
Results
| Metric | Before | After |
|---|---|---|
| Featured snippets | Rare | Strong visibility for core mental health terms |
| PAA visibility | Limited | Frequent across therapy queries |
| Content clarity | Weak | Extraction ready and modular |
| Lead quality | Inconsistent | Higher intent and more relevant |
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