With an experience of 20+ years in result-driven ROI-focused internet marketing, I specialise in recommendation and implementation of integrated website usability and e-Marketing projects as well as development and execution of strategic steps for online companies in Europe, US & India. I have successfully steered complex, dynamic, multinational projects (EMEA, Asia Pacific and the USA) by combining the insight of platform development strategies with hands-on expertise in leading cutting-edge CRM initiatives. I believe in delivering highly integrated & efficient search engine optimization (SEO) , Search Advertising (PPC), Digital marketing, Social Media and Internet marketing solutions to suit the most stringent business and technology requirements.
One powerful tool that often gets overlooked is Google Trends. But with the release of Google’s new guide on using Google Trends for search marketing, there’s no excuse for missing out!.....
Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they u.....
Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....
Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....
The Privacy Balancing Act in digital advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....
Google’s latest move to expand its First Position ad offering on YouTube marks a significant shift, empowering brands to capture audience attention like never before. Let’s explore how you ca.....
Mobile service apps – those pre-installed programs that come bundled with your smartphone – are a curious breed. They promise to enhance your mobile experience, offering everything from convenient .....
Ever feel like you’re constantly playing catch-up while the rules in digital marketing keep on changing? New trends seem to emerge faster than ever, and keeping your marketing strategy sharp .....
The shopaholic’s dream Imagine strolling through a store where clothes practically jump off the rack, whispering “perfect fit!” Imagine robots not as cold, metallic monoliths, but.....