Santosh Singh

Social platforms shape how brands are discovered, evaluated, and trusted. They influence perception long before a user visits a website or submits an enquiry.   Understanding the social media .....

Healthcare decisions are emotional before they are rational.   Patients do not “convert.” They choose whom to trust with their health.   That is why hospital marketing strategies must be .....

AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity generate recommendations and explanations rather than ranked lists. Good SEO remains the entry requirement for visibility in this e.....

One powerful tool that often gets overlooked is Google Trends. But with the release of Google’s new guide on using Google Trends for search marketing, there’s no excuse for missing out!.....

Reddit has finally expanded its keyword targeting capabilities, and it’s a big deal. Now, instead of just relying on community interests, you can target users based on the actual words they u.....

Meta’s recent announcements at Advertising Week place video and AI firmly in the spotlight. With 60% of user time on Facebook and Instagram now spent watching videos, Meta is equipping advert.....

Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....

The Privacy Balancing Act in digital advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....