Santosh Singh

Google Analytics can now keep a property clean by naming the domains it trusts, instead of chasing every new source of spam as it appears. The update, added to GA4 on September 21, 2026, introduces.....

Google Ads has updated its guidance on Smart Bidding learning periods, and for once the update gives advertisers something concrete to work with. The new guidance says a bid strategy can take up to.....

AI redefined what counts as engagement, and most measurement systems have not caught up. Search referral traffic from LLMs has tripled over the past year. Organic click-through rates drop by up to .....

For years, Reddit has been the place people turned to when they wanted an honest opinion.   People searched for:   “best running shoes reddit” “best CRM reddit” &#.....

ChatGPT Ads has received one of its biggest updates since launch, introducing features that performance marketers have been waiting for.   Conversion bidding. Geographic exclusions. Better att.....

Google has begun rolling out AI transparency labels across its advertising ecosystem, making it easier for users to identify when an advertisement has been created or edited using generative AI. Th.....

Google has updated the documentation for its Lead Form assets, quietly removing a long-standing eligibility requirement that prevented smaller advertisers from accessing certain Lead Form experienc.....

Google is migrating Local Services Ads into the Google Ads interface, restructuring them as Performance Max campaigns optimised for pay-per-lead goals. The transition begins with a limited group of.....