Santosh Singh
With an experience of 20+ years in result-driven ROI-focused internet marketing, I specialise in recommendation and implementation of integrated website usability and e-Marketing projects as well as development and execution of strategic steps for online companies in Europe, US & India. I have successfully steered complex, dynamic, multinational projects (EMEA, Asia Pacific and the USA) by combining the insight of platform development strategies with hands-on expertise in leading cutting-edge CRM initiatives. I believe in delivering highly integrated & efficient search engine optimization (SEO) , Search Advertising (PPC), Digital marketing, Social Media and Internet marketing solutions to suit the most stringent business and technology requirements.
Why Google’s Updated Link Guidance Matters for Your Website’s Visibility
Google’s algorithms constantly evolve to provide users with the best possible experience. One of the most recent updates businesses should consider is Google’s updated link guidance for.....
The future of web analytics: 8 alternatives to Google Analytics for 2023
Web analytics entails collecting, measuring, analysing, and reporting data on website traffic and user behaviour. It helps businesses understand how their website is performing, how users interact .....
Everything you need to know about backlinks
Backlinks, also known as inbound or incoming links, are links from other websites that bring users to your landing pages. They are an essential aspect of search engine optimisation (SEO), as they s.....
Looking Beyond ChatGPT: A Review of the Best Chatbot Alternatives
Chatbots have become increasingly popular in recent years as more and more businesses look for ways to improve customer service and engagement. While ChatGPT is a powerful chatbot that can generate.....
Five Best Content Marketing Trends for Your Business In 2023
If there’s anything marketers have learned in the previous few years, it’s to be ready for anything. This year, we face an ever-changing digital world, possibly paradigm-shifting techno.....
How To Keep Up With Google’s Page Experience in 2023?
Beyond the informational value, the “page experience” of a mobile or desktop website is measured by a collection of signals that capture how people feel when navigating the site. For ex.....
Bard: How Google’s New Conversational AI Project Plans On Changing the Game
In a long-awaited release, Google’s AI Bard has arrived. It was already known that Google was developing an artificially intelligent version of its popular “Apprentice” fea.....
How to create helpful, reliable, and people-first content according to Google’s August 2022 Content Update
Google’s automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimisation. Evaluate your writing t.....
From Discounts to Delight: How to Win Customers with Effective Marketing
Welcome to this blog on how to win customers with effective digital marketing strategies. Businesses must go beyond traditional advertising methods to capture their target audience’s attentio.....