Santosh Singh is a digital marketing leader with over 25 years of experience helping brands across the UK, Europe, the US, and India turn online visibility into measurable business growth. His work focuses on building high-performance digital strategies that connect organic growth, paid media, an... Read more
Last updated on25 Oct 2024
Topical authority
Content Markteing
SEO
AI SEO
Digital Marketing
Google launches Ask Ad Manager, a Gemini-powered AI agent for publishers
Google launched Ask Ad Manager on 18 June 2026, embedding a Gemini-powered conversational AI agent directly into Google Ad Manager for publishers. The tool is currently in beta and represents the f.....
Google Adds Asset Testing Tools to Performance Max
Google rolled out new asset experimentation capabilities for Performance Max campaigns on 8 June 2026, giving advertisers a more structured way to test creative decisions before applying them at sc.....
How AI Bidding Strategies in Google Ads Perform When Campaign Structure Is Wrong
Target CPA, Target ROAS, Maximise Conversions, and Maximise Conversion Value all use real-time auction signals that no manual bidder can replicate at scale: device, location, time, audience behavio.....
Google’s AI Optimisation Guide and What It Actually Means for Marketers
On 15 May 2026, Google published a detailed guide to optimising for generative AI features in Search. The document covers AI Overviews, AI Mode, and the broader question of how content gets surface.....
SEO for Indian Fintech and BFSI Brands
The financial services sector in India is one of the most competitive spaces in organic search. Insurance aggregators, lending platforms, mutual fund portals, and banking brands all compete for the.....
How to Perform Conversion Funnel Analysis in Digital Marketing
How to Perform Conversion Funnel Analysis in Digital Marketing Most businesses track their overall conversion rate. Fewer know precisely where in the journey visitors stop progressing. Conversion f.....
How to Improve Conversion Rate on Website | A Step-by-Step Guide
More traffic does not automatically mean more revenue. If visits are growing but conversions are not, the gap is in how your website converts intent into action. This guide covers how to imp.....
How to Build a Strong Social Media Branding Strategy
Most brands are present on social media. Few are truly recognised there. The gap between the two is not posting frequency or follower count. It is strategy. Social media branding is the deli.....
Types of Content Marketing and How to Use Them for Your Business
Content marketing is often misunderstood. Many businesses think it means publishing blogs consistently. Others assume it is social media activity. Some equate it with video. None of t.....