Santosh Singh
With an experience of 20+ years in result-driven ROI-focused internet marketing, I specialise in recommendation and implementation of integrated website usability and e-Marketing projects as well as development and execution of strategic steps for online companies in Europe, US & India. I have successfully steered complex, dynamic, multinational projects (EMEA, Asia Pacific and the USA) by combining the insight of platform development strategies with hands-on expertise in leading cutting-edge CRM initiatives. I believe in delivering highly integrated & efficient search engine optimization (SEO) , Search Advertising (PPC), Digital marketing, Social Media and Internet marketing solutions to suit the most stringent business and technology requirements.
Quantifying Facebook Link History for audience segments
Forget demographics, say hello to clickstream data. Imagine, every link you click on Facebook, even those cheeky recipe quizzes in private groups, whispers a secret to the platform. This treasure t.....
AI in content development
Artificial Intelligence (AI) has emerged as a pivotal force, particularly in content creation. This guide is tailored for those at the beginning of their journey into the world of AI-enhanced conte.....
SEO, AI and algorithm updates
With the rise of AI and regular updates to Google’s algorithm, understanding these dynamics isn’t just useful – it’s essential for keeping your website in the game. This blog is y.....
Integrating multimodal capabilities in custom GPTs for enhanced user experience
The latest buzz in AI is the integration of multimodal capabilities into custom GPTs. This technological evolution isn’t just a fleeting trend; it’s reshaping how we interact with AI, s.....
Smoothing customer journeys with orchestration
Customer expectations are continually evolving, and transcending traditional marketing paradigms is not just a choice but a necessity for brands. Amidst this evolution, Customer Journey Orchestrati.....
The next chapter in SEO | Content strategies for 2025
As search behaviours evolve, brands must adapt their strategies to ensure they remain at the forefront of search. Here, we delve into five pivotal considerations for your SEO content strategy in 20.....
The ultimate guide to event tracking in Google Analytics 4 | Must-have knowledge for digital marketers
Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing str.....
Real-time marketing decisions with generative AI | A comprehensive guide for modern brands
Deciphering generative AI Firstly, let’s clarify what Generative AI actually means. This subset of artificial intelligence goes beyond data analytics or pattern recognition. Unlike traditional mach.....
Why local businesses can’t afford to ignore content marketing
As dawn breaks and you crave that artisan coffee or a homely breakfast, where do you turn to? Likely, a quick search online. Digital platforms, more than ever, are bridging the gap between local bu.....