Santosh Singh VP, Digital Marketing

Santosh Singh

VP, Digital Marketing

Santosh Singh is a digital marketing leader with over 25 years of experience helping brands across the UK, Europe, the US, and India turn online visibility into measurable business growth. His work focuses on building high-performance digital strategies that connect organic growth, paid media, an... Read more

Last updated on25 Oct 2024

Topical authority
Content Markteing

SEO

AI SEO

Digital Marketing

What does Google’s new Crawler Documentation mean for your website?

Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....

What advertisers need to know about confidential matching in Google Ads

The Privacy Balancing Act in digital advertising As data privacy regulations tighten and consumer awareness grows, advertisers are constantly seeking ways to respect user privacy while still delive.....

Capitalise on Google’s enhanced YouTube Ad placement

Google’s latest move to expand its First Position ad offering on YouTube marks a significant shift, empowering brands to capture audience attention like never before. Let’s explore how you ca.....

Are mobile service apps necessary? A critical look

Mobile service apps – those pre-installed programs that come bundled with your smartphone – are a curious breed. They promise to enhance your mobile experience, offering everything from convenient .....

Top digital marketing strategies for 2025

Ever feel like you’re constantly playing catch-up while the rules in digital marketing keep on changing? New trends seem to emerge faster than ever, and keeping your marketing strategy sharp .....

How Microsoft AI is transforming retail (and how you can do it Too)

The shopaholic’s dream Imagine strolling through a store where clothes practically jump off the rack, whispering “perfect fit!” Imagine robots not as cold, metallic monoliths, but.....

Quantifying Facebook Link History for audience segments

Forget demographics, say hello to clickstream data. Imagine, every link you click on Facebook, even those cheeky recipe quizzes in private groups, whispers a secret to the platform. This treasure t.....

AI in content development

Artificial Intelligence (AI) has emerged as a pivotal force, particularly in content creation. This guide is tailored for those at the beginning of their journey into the world of AI-enhanced conte.....

SEO, AI and algorithm updates

With the rise of AI and regular updates to Google’s algorithm, understanding these dynamics isn’t just useful – it’s essential for keeping your website in the game. This blog is y.....