Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more

Last updated on08 Jan 2025

Topical authority
Entity Optimisation

Content Marketing

AI SEO

SEO

How to Build a Website That Ranks from Day One

Most websites launch and then wait. They wait for Google to crawl them, wait for domain authority to build, and wait for traffic that may take 12 months or more to arrive. That wait is largely avoi.....

Complete Guide to SEO Reputation Management for Businesses

When stakeholders search for your company, leadership team, or services, the first page of results becomes a public credibility layer. Articles, reviews, directories, press coverage, and third-part.....

Harnessing AI for Effective Marketing Strategies

Have you ever talked about needing new running shoes with a friend, only to see an ad for them pop up on your social media feed minutes later? It’s a common experience that leads many to wond.....

Common Technical SEO Checklist Issues and How to Fix Them

Over the last decade, I’ve audited enterprise websites, high-growth startups, and large content platforms. The pattern is consistent: teams follow a technical SEO checklist, but they treat it as a .....

How Zomato’s MCP Server Shows the Future of AI-Driven Customer Journeys

Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....

Is your site losing Crawl Budget? New best practices

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....

Is your Robots.txt file outdated? Google’s new policy explained

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....

Compare 5 metrics side-by-side with the latest GA4 update

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....

Will Siri finally understand you? A look at Apple’s WWDC 2024 announcements

Voice assistants like Siri, Google Assistant, and Alexa are rapidly evolving and becoming increasingly sophisticated thanks to advancements in artificial intelligence (AI). These intelligent voice .....