Nov 11, 2022
What began as an increase in consumer interest in content services has grown into a full-fledged content delivery unit, with its own platform for Envigo. In 2021-22, the Covid pandemic served as a giant lever for digital transformation. This helped increase the importance of digital content in consumer decision making. Digital (or web) content is playing a larger-than-ever role in awareness, engagement, and decision making by consumers, and its immediate impact has been on the burgeoning demand of expert created digital content.