Our team of experienced researchers will be the impartial voice of your customers & help you decipher what lies their minds.
Websites and applications focused at consumers are increasingly becoming complex. Usability is one of the key differentiator between you and your competitors. Understand your customers needs, discover insights backed by research and validate decisions that create engaging user experience.
Understand how your product fairs against the players in the market. Our researchers will work closely with you to find out the gaps from within and outside your industry.
Engaging experiences on both Web and Mobile are very important. We have made it a part of Usability Study to validate if same or a different experience is required on different devices.
Web and Mobile Interfaces should work for all people. Accessibility is important, not only for users but also for Search Engines. We help you remove any communication or interaction barriers and create high quality interfaces.
Techniques like Heatmaps, eye ball tracking provide big insights into the behaviour and the way your visitors use your website. We use highly accurate tools to gain and unlock this valueable knowledge.
Our reports are focused around both quantitive and qualitative data. Metrics like time taken by participants, success rates and paths they took to complete an objective are all part of these reports.
Usability is all about how quickly a user learns and starts using your product. Be it a website or an app, it's always user focussed and always about helping them achieve goals. Which is why usability is not just one thing but a combination of various things falling in place. It involves intuitive design, ease of learning, efficient use, established standards, handling of errors, and memorability. Our usability study can help you design just the perfect user experience your customer is looking for.
Our approach is to keep the functionality on the top with an eye on where your business goals and user goals meet.
Alongwith baseline usability testing, we use focus group testing, card sorting, wireframing, and heatmaps, to perform an overall analysis of your product.
We rely on well established usability testing methods like Focus Group Testing, Card Sorting, First Click Testing. We combine them with our vast experience in web and mobile and produce great results.
We use the best available tools in the market. Crazy egg, Hotjar, Heatmap.me are our favorite tools.
We try to learn from the best in the business. We look for the best options but apply them selectively on your product.
Our usability study focusses on delivering the right information to you. To help you prioritize, we our reports are categorised based on severity of the problems.
We are a team of dedicated professionals. We approach our work with curious mindset. We constantly learn and unlearn to help you create better digital experience for your customers.