Websites and applications focused on consumers are becoming increasingly complex. Usability is one of the key differentiators between you and your competitors. Understand your customers’ needs, discover insights backed by research, and validate decisions that create an engaging user experience.
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Figure out how your product fares against the players on the market. Our researchers will work closely with you to find out the gaps from within and outside your industry.
Engaging experiences on both Web and Mobile are very important. We have made it a part of Usability Study to validate whether the same or a different experience is required on different devices.
Web and Mobile Interfaces should work for all people. Accessibility is important, not only for users but also for Search Engines. We help you remove any communication or interaction barriers and create high-quality interfaces.
Techniques such as Heatmaps, and eye ball tracking provide important insights into the behaviour of your visitors and the way they use your website. We use highly accurate tools to gain and unlock this valuable knowledge
Our reports are focused on both quantitative and qualitative data. Metrics such as time taken by participants, success rates, and the paths they took to complete an objective are all a part of these reports.
Usability is all about how quickly a user learns and starts using your product. Be it a website or an app, it is always user-centric and focussed on helping users achieve their goals. Which is why usability is not just one thing but a combination of various things falling in place. It involves intuitive design, ease of learning, efficient use, established standards, handling of errors, and memorability. Our usability study can help you design the perfect user experience that your customer is looking for.
Our approach is to keep the functionality on the top, with an eye on where your business goals and user goals meet.
Along with baseline usability testing, we use focus group testing, card sorting, Wireframing, and heatmaps to perform an overall analysis of your product.
We rely on well-established usability testing methods such as Focus Group Testing, Card Sorting, and First Click Testing. We combine them with our vast experience in web and mobile to produce great results.
We use the best available tools on the market. Crazy Egg, HotJar, Heatmap.me are our favorite tools.
We try to learn from the best in the business. We look for the best options but apply them selectively to your product.
Our usability study focusses on delivering the right information to you. To help you prioritize, our reports are categorised based on the severity of the problems.
We are a team of dedicated professionals who approach our work with an inquisitive mindset. Adept at learning and unlearning, we help you create better digital experience for your customers.