Use Google Analytics (GA4) for digital decision-making

GA4 (Google Analytics 4) is the latest version of Google Analytics. It uses an event-based tracking model, offering more flexibility and user-centric insights than Universal Analytics. Key differences include:

Event-driven data: GA4 focuses on tracking user interactions as events, providing granular data for deeper analysis.
Cross-platform tracking: Analyse user behaviour across your website and apps in one place.
Enhanced measurement: GA4 automatically tracks events like scrolls, outbound clicks, and video engagement.
Privacy-focused: GA4 prioritises data privacy and complies with regulations like GDPR and CCPA. It uses machine learning to fill in gaps caused by privacy restrictions.
User-centric insights: Understand user journeys and lifecycle stages more effectively.
Flexible attribution: Evaluate marketing channel contributions with various attribution models.

GA4 has a new data model and interface, which can be challenging to navigate. Here’s why expert help is beneficial:

New data model and interface: GA4’s event-based tracking and features require a learning curve.
No historical data import: GA4 doesn’t import data from Universal Analytics, making immediate year-over-year comparisons difficult.
Custom reporting: GA4’s standard reports may require customisation for specific insights.
Advanced event tracking: Setting up advanced events in GA4 can be complex.
Limited third-party integrations: GA4 currently has fewer integrations compared to Universal Analytics.

Custom metrics and events: Track specific interactions and data relevant to your business goals.
Cross-platform tracking: Gain a holistic view of user behaviour across your website and apps.
Fine-tuned configuration: Ensure accurate and reliable data collection.

An audit typically takes 2 to 4 days, but it depends on your website’s complexity and requirements. Larger websites with more intricate tracking needs may take longer.

We provide various custom reports, including:

Custom event tracking reports: Track specific user interactions.
Custom conversion reports: Measure the effectiveness of campaigns and user flows.
Custom cohort analysis reports: Analyse user behaviour over time based on shared characteristics.
Custom integrations: Integrate with platforms like Google Ads, Search Console, Looker Studio, and more.

Yes, implementing GA4 usually requires updating your website’s tracking code and potentially adjusting how you capture user interactions.

Absolutely! We offer training sessions tailored to your team’s needs.

We provide ongoing support, including regular check-ins, troubleshooting, and updates to your GA4 setup.

Yes, GA4 integrates with various marketing platforms for comprehensive data analysis.

We adhere to data privacy best practices and ensure compliance with regulations like GDPR and CCPA.

Yes, we can optimise your existing GA4 setup, enhance tracking, and improve reporting.