Content Marketing

Consuming content is mostly a passive process. It always involves a one-way engagement from the user in reading, listening or watching the content.

In the times of social distancing and global lockdown, the importance of webinar marketing is higher than ever as organizations are not able to conduct physical meetings, offline conferences, product demos, etc.

It is widely known that content marketing is one of the most powerful, yet cost-effective means of generating B2B leads.

Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.

With the advent of gifs and small videos, written content has taken a backseat.

What should you expect from content marketing in the coming year?

The Moments of Truth in Marketing are certain turning points in the history of marketing. The First Moment of Truth (2005) is when a consumer is confronted with the product in a store.

Once the celebrity influencers are on board, brands need to further their targeting. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an adventure travel blog bringing you the latest in adventure travel from all over the globe. 

2016 will see skyrocketing content marketing budgets. Sanctioning skyrocketing budgets alone doesn’t essentially mean better results.