Content Marketing

Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.

With the advent of gifs and small videos, written content has taken a backseat.

What should you expect from content marketing in the coming year?

The Moments of Truth in Marketing are certain turning points in the history of marketing. The First Moment of Truth (2005) is when a consumer is confronted with the product in a store.

Once the celebrity influencers are on board, brands need to further their targeting. 

Consumers are exerting their influence on brand equity like never before, adding greater responsibility on brand managers to elevate the company’s brand image and out-do its competitors. 

Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.

Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an adventure travel blog bringing you the latest in adventure travel from all over the globe. 

2016 will see skyrocketing content marketing budgets. Sanctioning skyrocketing budgets alone doesn’t essentially mean better results. 

Are SEO and Content Marketing mutually exclusive?

They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.

The digital marketing landscape is dominated by the bigger players, the powerful brands and their stakeholders. 

While there are some similarities between the two skill sets, there are clearly a lot of differences too.