Dec 31, 2017
Brands and marketers invest heavily in creating good content as it fuels all marketing initiatives. It is often said that eventually everything comes back into style.
Content marketing aspires to entice prospects and convert them into clientele by sharing valuable content. It helps organizations create viable brand loyalty, administer valuable information to clients, and creates an eagerness to invest in products from the company in the future. This form of marketing does not involve direct sales, it only seeks to build a rapport with its audience.
May 27, 2016
Digital revolution has given birth to the online form of word-of-mouth marketing i.e. Influencer Marketing.
Mar 17, 2016
Megan is an Australian Journalist, and the founder and Senior Editor of Mapping Megan – an adventure travel blog bringing you the latest in adventure travel from all over the globe.
Feb 05, 2016
Are SEO and Content Marketing mutually exclusive?
They require very different skills, but are complementary to each other. A successful content marketing strategy is one which is in sync with SEO.
Jan 29, 2016
The digital marketing landscape is dominated by the bigger players, the powerful brands and their stakeholders.
Jan 21, 2016
While there are some similarities between the two skill sets, there are clearly a lot of differences too.