SEO
Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.
Google says goodbye to Sitelinks Search Box
Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....
The truth about bad backlinks (and how they can ruin your website)
What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....
Is your site losing Crawl Budget? New best practices
Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....
Is your site losing crawl efficiency? Check your URL parameters!
URL parameters are essential for many websites, especially e-commerce sites with filters and sorting options. They help users find exactly what they need, but they can also create headaches for SEO.....
Is your Robots.txt file outdated? Google’s new policy explained
Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....
Is your website at risk? Google’s spam update explained
Right then, let’s dive straight in! Google’s been at it again, tweaking their spam policies. Now, before you start panicking and envisioning your website banished to the depths of the i.....
Google removes cache. Here’s what’s next
Remember when you could easily peek into the past versions of a website using Google Cache? It was a handy tool, wasn’t it? Whether you were an SEO specialist tracking competitor changes or a.....
What does Google’s new Crawler Documentation mean for your website?
Google’s been busy tidying up behind the scenes, and their recent overhaul of the crawler documentation is causing a bit of a stir in SEO. You might be wondering, “Does this even matter.....
How to leverage AVIF images for faster page speed and better rankings
We all know that feeling of frustration when a webpage takes ages to load, right? Webpage load times depend on many things, like HTML Code, CSS, JS, Images and any other asset on the page. Each of .....