SEO

Reflecting on a Year That Redefined Discovery 2025 reshaped how brands are discovered, evaluated, and chosen. The shift was not about louder marketing or higher output. It was about precision, inte.....

A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....

Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....

What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....

URL parameters are essential for many websites, especially e-commerce sites with filters and sorting options. They help users find exactly what they need, but they can also create headaches for SEO.....

Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....

Right then, let’s dive straight in! Google’s been at it again, tweaking their spam policies. Now, before you start panicking and envisioning your website banished to the depths of the i.....