SEO

Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.

All You Need To Know About Google’s New Experience Algorithm Update

The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.” Google’s evaluation of whether or not their search ranking techniques deliver helpful,.....

Jan 13, 2023

EdTech Giant Doubles Organic Traffic & Increases Revenue By 85% Through Two-Phase SEO Optimisation

Search Engine Optimisation (SEO), to put it simply, increases your website’s visibility. Having a higher search ranking is important for your brand because it helps you reach your target audience a.....

Sep 15, 2022

Virtual Offices Optimisation for Local SEO and GMB

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across Google. The listings include relevant data such as business’ name, .....

Jan 15, 2022

2022: Top 3 SEO Trends To Be Prepped For!

One word that characterises SEO practitioners is adaptability. With Google introducing new updates often, SEO experts need to keep up with the latest trends to get the desired results.  In fact, th.....

Jan 10, 2022

An Insight Into How Cloudflare Signed Exchanges (SXG) Benefits SEO and Improves Load Time

A single click will enable Cloudflare customers to generate Signed Exchanges (SXG) for Google Search. Signed Exchanges is an open web platform specification to verify a cached version of a website......

Nov 10, 2021

The Basics of Running a Successful App Download Campaign

The mobile app industry is thriving, thanks to 2.7 billion smartphone users all over the world. Whether it’s ordering food, making payments, finding a job, or dating, you have an app for everything.....

2019 SEO Insight

Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. If you want to see your company page feature right on top.....

Feb 12, 2019

How Bridging the Local SEO Gap Will Make Your Website Strong

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are.....

Jan 25, 2019

How to Reach the Right Audience with Digital Marketing

Introduction In today’s highly innovative world, having high-quality products and excellent customer service is no longer enough. One of the first and most important aspects of your marketing.....

Dec 20, 2018