SEO
Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.
Google November 2023 Core Update | Strategies for maintaining your search presence
Google’s algorithm updates have a history of catching even the most seasoned SEO professionals off guard, and the November 2023 Core Update is no exception. This latest iteration could mean a.....
Exploring the new features in Google Lighthouse 11.2.0 | A deep dive into performance and design updates
Digital marketing is a field where website performance and user experience are paramount; having the right tools to monitor and improve your website’s performance is crucial. Google Lighthous.....
Exploring SEO KPIs across various industries
Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this a.....
SGE | What we know and what we don’t
Understanding the implications of SGE 1. Theories surrounding SGE’s traffic impact SGE is poised to significantly influence organic search. Depending on its final form, we could witness a dec.....
The next chapter in SEO | Content strategies for 2025
As search behaviours evolve, brands must adapt their strategies to ensure they remain at the forefront of search. Here, we delve into five pivotal considerations for your SEO content strategy in 20.....
The digital marketer’s guide to Google Core Web Vitals
Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....
Semantic Networks in SEO
Have you ever felt that pang of frustration when, despite your best efforts, your website doesn’t rank as high as you’d like on Google? You’ve optimised every keyword and followed.....
Using ‘People Also Ask’ for content enhancement
With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....
Surviving and thriving in SEO after the August 2023 Core Update
Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....