SEO

Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.

SGE | What we know and what we don’t

Understanding the implications of SGE 1. Theories surrounding SGE’s traffic impact SGE is poised to significantly influence organic search. Depending on its final form, we could witness a dec.....

Oct 16, 2023

The next chapter in SEO | Content strategies for 2025

As search behaviours evolve, brands must adapt their strategies to ensure they remain at the forefront of search. Here, we delve into five pivotal considerations for your SEO content strategy in 20.....

The digital marketer’s guide to Google Core Web Vitals

Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....

Oct 03, 2023

Semantic Networks in SEO

Have you ever felt that pang of frustration when, despite your best efforts, your website doesn’t rank as high as you’d like on Google? You’ve optimised every keyword and followed.....

Sep 29, 2023

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

Sep 11, 2023

What website migration means for your brand image

Website migration is often seen as necessary for growth. However, it is not just a series of technical actions; it’s a strategic move that can make or break your brand image. This guide delves into.....

Sep 04, 2023

Why local businesses can’t afford to ignore content marketing

As dawn breaks and you crave that artisan coffee or a homely breakfast, where do you turn to? Likely, a quick search online. Digital platforms, more than ever, are bridging the gap between local bu.....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Aug 14, 2023