SEO

Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.

What website migration means for your brand image

Website migration is often seen as necessary for growth. However, it is not just a series of technical actions; it’s a strategic move that can make or break your brand image. This guide delves into.....

Sep 04, 2023

Why local businesses can’t afford to ignore content marketing

As dawn breaks and you crave that artisan coffee or a homely breakfast, where do you turn to? Likely, a quick search online. Digital platforms, more than ever, are bridging the gap between local bu.....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Aug 14, 2023

Driving organic traffic | Headless CMS for SEO growth

Businesses must embrace innovative technologies to enhance their digital presence and optimise their search engine rankings. One such technology that has gained considerable attention is Headless C.....

Jun 30, 2023

Website structure mistakes to avoid | Common pitfalls and how to fix them

Website structure impacts user experience, search engine optimisation, and overall performance. In this blog, we will explore common website structure mistakes to avoid and provide actionable solut.....

Jun 28, 2023

Increasing SEO with Googlebot | How to optimise website interaction

The success of a website heavily relies on its SEO. This is an undeniable fact considering its substantial influence on the online visibility and overall business performance of a website. Central .....

Jun 15, 2023

How to Improve Your Website’s SEO: The Ultimate Checklist

SEO, or search engine optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs). Higher rankings lead to more visibility, more traffic, and more .....

May 19, 2023

How Shareable Content Can Drive Traffic and Improve SEO

With more and more businesses competing for a share of the market, it’s essential to use every tool at your disposal to stand out from the crowd. One of the most effective ways to achieve thi.....

May 17, 2023

Google’s Latest Update: Say Goodbye to FID and Hello to Inp for Core Web Vitals

Success in online marketing requires keeping up with the latest advancements. Google, has released a new update to their Core Web Vitals that has caught the attention of many discerning digital mar.....

May 16, 2023