Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Hashtag Alchemy: Turning Social Media Trends into Marketing Gold

Welcome to an in-depth exploration of the art of mastering hashtags and their transformative potential as invaluable assets for driving marketing success. Throughout this guide, we will unravel the.....

Jun 07, 2023

How to Leverage Reddit Marketing for Your Business

Reddit is a powerful social media platform that offers an opportunity for businesses to connect with their target audience, drive traffic to their websites, and boost sales. If you’re looking.....

May 26, 2023

How to Leverage Reddit Marketing for Your Business

Reddit is a powerful social media platform that offers an opportunity for businesses to connect with their target audience, drive traffic to their websites, and boost sales. If you’re looking.....

May 26, 2023

Achieving Accurate Analytics Data: Filtering Out Internal Traffic in Google Analytics

Google Analytics is a powerful tool for digital marketers to track website traffic and user behaviour and gather insights to improve website performance. However, it is crucial to filter out intern.....

May 24, 2023

Reconsidering Personas: Exploring Their Role in Content Marketing Today

In the world of content marketing, personas have long been seen as a critical tool for understanding target audiences and creating effective content. However, in recent years, there has been growin.....

May 23, 2023

Back to the Basics: How to Develop an Effective Content Strategy

Creating high-quality content that resonates with your target audience is crucial for keeping your place in the digital marketing race. However, creating content without a proper strategy can waste.....

May 22, 2023

How to Improve Your Website’s SEO: The Ultimate Checklist

SEO, or search engine optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs). Higher rankings lead to more visibility, more traffic, and more .....

May 19, 2023

How Shareable Content Can Drive Traffic and Improve SEO

With more and more businesses competing for a share of the market, it’s essential to use every tool at your disposal to stand out from the crowd. One of the most effective ways to achieve thi.....

May 17, 2023

Google’s Latest Update: Say Goodbye to FID and Hello to Inp for Core Web Vitals

Success in online marketing requires keeping up with the latest advancements. Google, has released a new update to their Core Web Vitals that has caught the attention of many discerning digital mar.....

May 16, 2023