Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Bard: How Google’s New Conversational AI Project Plans On Changing the Game

  In a long-awaited release, Google’s AI Bard has arrived. It was already known that Google was developing an artificially intelligent version of its popular “Apprentice” fea.....

Santosh Singh
Feb 10, 2023

How to create helpful, reliable, and people-first content according to Google’s August 2022 Content Update

Google’s automatic ranking techniques are geared toward returning relevant, high-quality results in Searches with users in mind rather than search engine optimisation. Evaluate your writing t.....

Santosh Singh
Feb 08, 2023

What Every Marketer Should Know About SEO in 2023

To weather the economic storm in 2023, strong companies are planning to seize current opportunities while also setting themselves up for future expansion. Summary There will always be a need for ma.....

Narender Kumar
Feb 07, 2023

From Discounts to Delight: How to Win Customers with Effective Marketing

Welcome to this blog on how to win customers with effective digital marketing strategies. Businesses must go beyond traditional advertising methods to capture their target audience’s attentio.....

Santosh Singh
Jan 29, 2023

All You Need To Know About Google’s New Experience Algorithm Update

The Quality Rater Guidelines have been updated by Google recently. The “E” in “E-A-T” stands for “Experience.” Google’s evaluation of whether or not their search ranking techniques deliver helpful,.....

Santosh Singh
Jan 13, 2023

How To Scale Your Content Production

Summary The key to successful content marketing is consistent, high-quality content creation. Lack of expertise in the topic being written about is a typical issue among authors. It’s challen.....

Santosh Singh
Jan 06, 2023

B2B lead generation through digital marketing

Content marketing strategy is one of the most potent yet cost-effective means of B2B lead generation. Since customers place a high value on businesses that serve as educational resources and indust.....

Santosh Singh
Nov 08, 2022

Visual Content Marketing: The Future of Digital Content Creation

Summary: Written content is undoubtedly a huge part of any B2B marketing strategy, a guaranteed means of reaching a wide audience. But here’s the deal. Around 7.5 million blogs are published .....

Santosh Singh
Oct 12, 2022

What Affects Your SEO Score And How Can You Improve It In 3 Steps

Summary: When a user searches for a keyword relevant to your website, your website must be accessible and optimised. But how do you do that? And how do you know if you’re doing it right? This is wh.....

Santosh Singh
Oct 07, 2022