Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

New Feature Alert: Customising Your Activity Feed on LinkedIn

LinkedIn has recently rolled out a new feature that allows users to customise their activity feed, highlighting the specific type of content they want to be displayed. This feature is particularly .....

Mar 21, 2023

8 Tips for Writing with AI Assistance

In recent years, Artificial Intelligence (AI) has become a popular tool in content creation. AI writing assistance has emerged as an innovative solution for businesses and individuals seeking to im.....

The importance of a step-by-step content audit

As a business owner or marketer, you understand the importance of creating quality content that engages your audience and drives traffic to your website. However, as your content library grows, man.....

Mar 15, 2023

Eight simple steps to increase customer reviews for your local business

In today’s digital age, online customer reviews play a critical role in the success of local businesses. With the increasing use of mobile devices and the internet, more people rely on online.....

Mar 10, 2023

Why Google’s Updated Link Guidance Matters for Your Website’s Visibility

Google’s algorithms constantly evolve to provide users with the best possible experience. One of the most recent updates businesses should consider is Google’s updated link guidance for.....

Mar 09, 2023

Unleash your SEO Potential: The 6 Best Keyword Research Tools for Marketers

Unleash your SEO potential: The 6 best keyword research tools for marketers Search engine optimisation (SEO) is a crucial aspect of digital marketing. To rank better on search engine results pages .....

Mar 03, 2023

The future of web analytics: 8 alternatives to Google Analytics for 2023

Web analytics entails collecting, measuring, analysing, and reporting data on website traffic and user behaviour. It helps businesses understand how their website is performing, how users interact .....

Feb 23, 2023

A beginner’s guide to Hreflang attributes: What they are and how to use them

International SEO is important for businesses that operate in multiple countries and languages. It involves optimizing your website and its content to rank well in search results for different lang.....

Feb 21, 2023

Everything you need to know about backlinks

Backlinks, also known as inbound or incoming links, are links from other websites that bring users to your landing pages. They are an essential aspect of search engine optimisation (SEO), as they s.....

Feb 20, 2023