Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

Marketing trends to watch in 2025

Buckle up for the marketing rollercoaster in 2025 2024 left you breathless, didn’t it? From privacy regulations tightening their grip to AI accelerating, digital marketing underwent a seismic.....

Feb 05, 2024

Bylines don’t matter: Ditch the myth, embrace quality for SEO wins

Ever toiled over crafting the perfect bio for your blog post, convinced it’s the SEO secret sauce? We’ve all been there, friends. The struggle is real. You pour your heart into content,.....

Jan 19, 2024

How Microsoft AI is transforming retail (and how you can do it Too)

The shopaholic’s dream Imagine strolling through a store where clothes practically jump off the rack, whispering “perfect fit!” Imagine robots not as cold, metallic monoliths, but.....

The cookie crumbles, but your business doesn’t: 5 ways to win without third-party cookies

Ever wake up in a cold sweat, dreading the day your online bakery can’t tell sourdough from shortbread anymore? Yeah, the “cookie conundrum” is upon us, and it’s enough to g.....

Jan 10, 2024

Quantifying Facebook Link History for audience segments

Forget demographics, say hello to clickstream data. Imagine, every link you click on Facebook, even those cheeky recipe quizzes in private groups, whispers a secret to the platform. This treasure t.....

Beyond keywords: building backlinks and authority with purposeful content

Remember the days of keyword stuffing? That frantic waltz of cramming every relevant term into your content like sardines in a tin, hoping Google’s bots would swoon over your keyword fiesta? .....

Dec 29, 2023

Google cracks the code on authorship | What you need to know for forums and Q&A

The dusty corners of your website, where forums and Q&A sections slumber undisturbed, might hold more treasure than you realise. With Google’s recent Forum & QA Structured Data Update.....

Dec 18, 2023

X (formerly Twitter) steps into the AI arena with Grok launch

X’s unveiling of Grok, a new entrant in the AI chatbot arena, is stirring up quite the buzz in the tech community. This move isn’t just a leap into the burgeoning world of artificial in.....

The silent threat | Understanding and stopping SEO spambots

We often overlook a subtle yet formidable adversary: SEO spambots. While operating silently, these automated programs can significantly impact your website’s performance and reputation. Our j.....