Digital musings

The inner and outer workings of a digital agency

Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.

The next chapter in SEO | Content strategies for 2025

As search behaviours evolve, brands must adapt their strategies to ensure they remain at the forefront of search. Here, we delve into five pivotal considerations for your SEO content strategy in 20.....

Santosh Singh
Oct 06, 2023

The digital marketer’s guide to Google Core Web Vitals

Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....

Narender Kumar
Oct 03, 2023

Semantic Networks in SEO

Have you ever felt that pang of frustration when, despite your best efforts, your website doesn’t rank as high as you’d like on Google? You’ve optimised every keyword and followed.....

Narender Kumar
Sep 29, 2023

The ultimate guide to event tracking in Google Analytics 4 | Must-have knowledge for digital marketers

Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing str.....

Santosh Singh
Sep 25, 2023

The benefits of predictive AI

Predictive AI, a burgeoning force, is reshaping the strategies businesses employ in the digital domain. This blog will explore predictive AI’s far-reaching impact on digital marketing, conten.....

Creating a unified customer view | Increasing ROI through analytics

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. Amid the data deluge, the concept of creating a unified customer view stan.....

Rakesh Phulara
Sep 18, 2023

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Narender Kumar
Sep 15, 2023

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

Narender Kumar
Sep 11, 2023

Real-time marketing decisions with generative AI | A comprehensive guide for modern brands

Deciphering generative AI Firstly, let’s clarify what Generative AI actually means. This subset of artificial intelligence goes beyond data analytics or pattern recognition. Unlike traditional mach.....

Santosh Singh
Sep 08, 2023