The inner and outer workings of a digital agency

The need for the accurate web analytics data & richer business insights is increasing. Given the importance of web analytics data, it is essential to conduct a web analytics audit every year (o.....

A Complete Reference for Performance, Growth, and AI-Led Discovery Formulas Digital marketing platforms evolve, algorithms change, and tools get replaced. What stays constant is the need to measure.....

Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the po.....

Introduction to dimensions and metrics Google Analytics shows two types of data in its reports. These types of data are called dimensions and metrics. A dimension is a trait of the visitors on the .....

How much traffic will I get after 6 months of SEO? If you are working for an SEO agency you must be familiar with this question. We are often asked this question by our new or an existing client. C.....

While searching on Google, you must have noticed a descriptive box answering your query at the top of all the search results. The highlighted content appearing as the top Google search result is a .....

What Is Data-Driven Attribution Model in Analytics? The data-driven attribution (DDA) model in analytics uses algorithms to find and analyze statistically significant data from multiple data source.....

Appearing on the first page of Google is an all-consuming ambition for a digital marketer or a business. Schema Markup is one of the approaches that is not very new, but relatively under-exploited .....