The inner and outer workings of a digital agency

Marketing Automation and its application in B2C and B2B domains alike has been an exciting new service area for us. The idea of customer engagement at regular intervals of time has been around sinc.....

Web analytics has been a key component of my role here at envigo. While we work on generating greater return for the dollar, accurate and reliable web analytics remains the key tool for control and.....

Insights from the SEO World: Key Takeaways in 2016 Let us look at how the SEO industry has grown in 2016 and summarize with key takeaways for 2017. SEO, which comes always in disguise, has been a s.....

In the 1980s, Jan Carlzon, then President of the Scandinavian Airlines, defined the Moment of Truth in business to be: “Any time a customer comes into contact with a business, however remote, they .....

Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference betw.....

I have been around in digital marketing for around 10 years and have worked both on the client side (first few years) and then on the agency side. I have seen a lot of different approaches by clien.....