Sep 27, 2020
Personalized marketing, sometimes referred to as one-on-one marketing or individual marketing, is a marketing strategy which uses large amounts of...
Jul 24, 2013
by luv Arora
The latest updates from Google have changed SEO Industry's views & plans. People have made money for a long time by just adding as many keywords they could on a website. Those old days of SEO tactics are gone.
Here, in a nutshell, is the older version of the SEO tactics:
See how a single keyword has different variations and how SEOs utilize them -
Execution of SEO activities without looking at user experience may result in a drop or even kick you out of the search results pages. People continue to focus on keywords based page creations, populate the existing pages with keywords to get rankings, and they have no idea why they are not moving up on Google. Bounce rate of landing pages increases if a user does not find any informative content. It does not only decrease the CTR but also decreases the value by Google. Try to give users great experience from a valuable content and an efficient way of navigating to the purchase path. You may try conversion optimizations tools for AB testing of the website. It will be able to help you capture leads & will increase your CTR too.
SEO still exists in 2013 but with better quality and it works according to user's point of view. Having only keywords in the content can reduce your cost of effort but the ROI is very low. You will have to invest much more if you want to use similar keywords to create pages.
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