Aug 04, 2016
All businesses have different objectives and a bidding strategy suitable for one may not be applicable for another.
Nov 30, 2012
by Alok Singh
High click-through rate, increased traffic, reduced average CPC and therefore increased ROI. These are the regular goals of any PPC campaign. At envigo, we work hard with our clients to achieve their campaign goals. For every client, the details of the prescription might be different. But the overall philosophy of change that envigo brings to any campaign is consistent. We are publishing a case study on the work which we have done for Vogue (India). Vogue.in is owned and operated by Condé Nast India. Their SEM campaign is managed by envigo. We were able to drive a significant increase in total monthly traffic (+650%) and a reduction in overall cost per click (-70%) after taking over the campaign. Please download the PPC case study.
Jul 15, 2016
Ahead of the festive season, Google is introducing a number of new Adwords features to make travel planning and mobile shopping easier.