Digital musings
The inner and outer workings of a digital agency
Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.
Google Ads Is Changing How Target-Based Bidding Works for Budget-Limited Campaigns
Google announced on 22 June 2026 that it is updating the behaviour of target-based bidding strategies for campaigns constrained by budget. The change takes effect on 17 August 2026. A new tool to h.....
Google Ads Is Automatically Enabling Conversion-Based Customer Lists
Google announced on 19 June 2026 that it will automatically enable conversion-based customer lists for eligible advertisers, with data processing set to begin on 18 August 2026. The update a.....
Google launches Ask Ad Manager, a Gemini-powered AI agent for publishers
Google launched Ask Ad Manager on 18 June 2026, embedding a Gemini-powered conversational AI agent directly into Google Ad Manager for publishers. The tool is currently in beta and represents the f.....
68% of Google Searches Now End Without a Click
A new study from SparkToro, based on Similarweb clickstream data covering January through April 2026, puts a precise figure on a trend that most search practitioners have felt for some time. In the.....
Google Adds Asset Testing Tools to Performance Max
Google rolled out new asset experimentation capabilities for Performance Max campaigns on 8 June 2026, giving advertisers a more structured way to test creative decisions before applying them at sc.....
Google Search Profiles in Discover | What Publishers and Marketers Need to Know
Google began rolling out Search profiles for publishers within Google Discover on 4 June 2026, initially in the United States. The feature gives publishers a dedicated landing page within Google Se.....
How AI Bidding Strategies in Google Ads Perform When Campaign Structure Is Wrong
Target CPA, Target ROAS, Maximise Conversions, and Maximise Conversion Value all use real-time auction signals that no manual bidder can replicate at scale: device, location, time, audience behavio.....
Google’s AI Optimisation Guide and What It Actually Means for Marketers
On 15 May 2026, Google published a detailed guide to optimising for generative AI features in Search. The document covers AI Overviews, AI Mode, and the broader question of how content gets surface.....
How to Build a Content Briefs System Using AI Without Losing Editorial Quality
Content briefs are one of the highest-leverage documents in a marketing operation. A well-built brief aligns strategy, SEO, and editorial intent before a single word of the actual article is writte.....