Digital musings
The inner and outer workings of a digital agency
Enhance your digital marketing expertise and stay updated with the latest news and insights on key industry topics. We've curated a selection of articles that we believe will capture your interest and keep you informed.
Google Adds Asset Testing Tools to Performance Max
Google rolled out new asset experimentation capabilities for Performance Max campaigns on 8 June 2026, giving advertisers a more structured way to test creative decisions before applying them at sc.....
Google Search Profiles in Discover | What Publishers and Marketers Need to Know
Google began rolling out Search profiles for publishers within Google Discover on 4 June 2026, initially in the United States. The feature gives publishers a dedicated landing page within Google Se.....
How AI Bidding Strategies in Google Ads Perform When Campaign Structure Is Wrong
Target CPA, Target ROAS, Maximise Conversions, and Maximise Conversion Value all use real-time auction signals that no manual bidder can replicate at scale: device, location, time, audience behavio.....
Google’s AI Optimisation Guide and What It Actually Means for Marketers
On 15 May 2026, Google published a detailed guide to optimising for generative AI features in Search. The document covers AI Overviews, AI Mode, and the broader question of how content gets surface.....
How to Build a Content Briefs System Using AI Without Losing Editorial Quality
Content briefs are one of the highest-leverage documents in a marketing operation. A well-built brief aligns strategy, SEO, and editorial intent before a single word of the actual article is writte.....
How to Audit Your Content for AI Search Visibility Before Your Competitors Do
Search behaviour changed faster in the past 18 months than it did in the previous decade. AI Overviews now appear at the top of Google results for a growing share of queries. ChatGPT and Perplexity.....
SEO for Indian Fintech and BFSI Brands
The financial services sector in India is one of the most competitive spaces in organic search. Insurance aggregators, lending platforms, mutual fund portals, and banking brands all compete for the.....
Landing Page vs Microsite | How to Choose the Right Format for Your Campaign
The format you choose for a campaign determines more than its visual presentation. It shapes how visitors navigate, how search engines index the content, how quickly the page loads, and how directl.....
How to Build a Website That Ranks from Day One
Most websites launch and then wait. They wait for Google to crawl them, wait for domain authority to build, and wait for traffic that may take 12 months or more to arrive. That wait is largely avoi.....