The inner and outer workings of a digital agency

Reflecting on a Year That Redefined Discovery 2025 reshaped how brands are discovered, evaluated, and chosen. The shift was not about louder marketing or higher output. It was about precision, inte.....

AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity generate recommendations and explanations rather than ranked lists. Good SEO remains the entry requirement for visibility in this e.....

A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....

Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....

How iFrames Work and Why They Interfere with Web Analytics An iframe (short for inline frame) is an HTML element that allows one webpage to be embedded inside another. It’s commonly used when you w.....

Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....

What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....

Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....