The inner and outer workings of a digital agency

Google’s Lighthouse 13.5 release adds an audit for Agentic Resource Discovery, a proposed specification for how AI agents locate the tools and services a website offers. It is a technical, fo.....

Most agency rankings are unpaid ads with a numbered list stapled on. This one runs on six criteria that predict whether an SEO programme keeps compounding after month eighteen or quietly plateaus o.....

92% of marketers plan to optimise for AI search. Only 40.6% currently do (Omnibound, 2026). Somewhere inside that gap sits a metric most teams already have access to and almost never open: branded .....

Microsoft Advertising has published formal guidance on AI-generated, AI-manipulated, and other synthetic content used in ads. The message is direct: every disclosure, consent, and accuracy requirem.....

AI redefined what counts as engagement, and most measurement systems have not caught up. Search referral traffic from LLMs has tripled over the past year. Organic click-through rates drop by up to .....

Marketing teams have spent two decades building dashboards for search. Rankings, impressions, click-through rate, share of voice on the SERP: all measurable, all reported weekly, all defensible in .....

Google DeepMind has published research on a system called Autoregressive Ranking, built to replace the two-stage architecture that has powered search ranking for years. The paper is a collaboration.....

Google is rolling out post view counts inside the Business Profile dashboard, globally, for every business that publishes updates, offers, and events. It calls the feature Google Posts Reporting, a.....