Feb 12, 2019
Search Engine Optimization (SEO), along with social media marketing, is amongst the most popular methods to get more traffic for a website. SEO str...
Jun 20, 2015
by luv Arora
If your website starts getting traffic from unnatural/bad links, very soon you will lose rankings on search engine results. Unnatural links might have generated if your SEO agency is not transparent with you on how they are building links for your website. If they are using methods that do not abide by Google's webmaster guidelines, sooner or later Google will catch you and your site will be penalised. Since search engines keep revising their algorithms, it becomes very essential to have regular link audits to avoid search engine penalties. A thorough link audit is the perfect opportunity to protect your site from any damage. It can help you identify existing and potential threats to your website and also help you devise a strategy to fix them.
To begin the audit you should first know how a bad link looks like. As per the guidelines given by Google, it can be of the following forms :-
These inbound links will hamper the site's SEO and ultimately your site will bear the consequences of bad links by ranking low on search results.
Now that you know what a bad link is, following are some of the tools that can come in handy to find them :-
You can recover your site from penalties only after you get rid of bad links. We at Envigo use various tools to monitor and remove bad links for our clients. Following are some of the recommended options that you can consider to purge them :-
You can send a polite request to the webmaster for the removal of link from their website. You can do this be sending a mail on the email ID given on the website. Alternatively, you can also find the contact details of the webmaster using WHOIS (if available). If you have unnatural links in large volumes you can use paid automated tools such as Zoho, Pitchbox, ActiveCampaign for sending emails. These tools will help you design a template, automate your email with autoresponders and track the performance of your emails to ease out your work.
Remove'em is professional tool for removing bad links. It helps you identify bad links and also includes a database of more than 8 million webmasters.Their proprietary algorithm extracts your link data from all major sources and provide you with a refined data. The subscription starts at $ 99 per month.
If the Site Owners don't respond and you don't want to shell out money from your pocket, you can consider using Google Disavow Link Tool. You can find this tool in the Google webmaster dashboard. All you have to do is upload the sheet with the list of bad links. By doing this, you are requesting Google not to take into account the links submitted in the Disavow Tool while examining your website. Only disavowing is not enough to get rid of bad links but apparently you will find improvement in your Google rankings.
Is your website ranking affected by bad links? Connect with us for a free link audit.
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