SEO
Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.
Why Branded Search Volume Is the Leading Indicator Nobody Is Reporting On
92% of marketers plan to optimise for AI search. Only 40.6% currently do (Omnibound, 2026). Somewhere inside that gap sits a metric most teams already have access to and almost never open: branded .....
What Marketers Need to Change to Make AI Work for Engagement
AI redefined what counts as engagement, and most measurement systems have not caught up. Search referral traffic from LLMs has tripled over the past year. Organic click-through rates drop by up to .....
Why every company needs an AI visibility dashboard
Marketing teams have spent two decades building dashboards for search. Rankings, impressions, click-through rate, share of voice on the SERP: all measurable, all reported weekly, all defensible in .....
Google DeepMind is testing an AI model that could replace search ranking as we know it
Google DeepMind has published research on a system called Autoregressive Ranking, built to replace the two-stage architecture that has powered search ranking for years. The paper is a collaboration.....
Google’s August 2026 Spam Update Hit Harder Than the Usual One. The Numbers Back It Up.
Google confirmed a spam update in August 2026. Updates get confirmed often enough that most of them barely register outside SEO circles. This one is worth a proper look. SE Ranking pulled t.....
Google Updates Review Snippet Guidelines and Warns of Manual Actions
Google has updated its review snippet structured data documentation to add three new reasons why a site could become eligible for a manual action. The changes, reflected in Google’s official .....
Google Canonicalization Fixes Can Take Up to Two Weeks | What SEOs Need to Know
Google has updated its official canonicalization troubleshooting documentation to clarify how long it takes for fixes to appear in search results. The guidance, added to Google’s canonicaliza.....
Google June 2026 Spam Update | What It Is and What to Check
Google released the June 2026 spam update on 24 June 2026. The update applies globally across all languages and is expected to complete its rollout within a few days, making it one of the shorter r.....
Google Search Profiles in Discover | What Publishers and Marketers Need to Know
Google began rolling out Search profiles for publishers within Google Discover on 4 June 2026, initially in the United States. The feature gives publishers a dedicated landing page within Google Se.....