SEO
Search engine optimization is the mechanism of influencing the online visibility of a web page or a website in a search engine's unpaid organic results. The more frequently a website appears at the top of the search results list and the more visitors it receives from the search engine's users, who are eventually, converted into customers.
AI Search and Google Search Are Not the Same
A Unified SEO Strategy Can Still Win Across Both A recent study comparing Google Search with AI search engines such as ChatGPT, Claude, Perplexity and Gemini confirms something important. These sys.....
How Zomato’s MCP Server Shows the Future of AI-Driven Customer Journeys
Zomato has released an official MCP server. And the implications for brands are much larger than ordering food through ChatGPT or Claude. This move reflects a broader transformation that is reshapi.....
Google says goodbye to Sitelinks Search Box
Remember that handy little search box that sometimes appeared below Google search results? The one that let you search a specific website directly from the results page? Well, Google removed it fro.....
The truth about bad backlinks (and how they can ruin your website)
What if I told you those backlinks you’ve been diligently building could be harming your website? It’s true, not all backlinks are created equal. Some can boost your site’s visibi.....
Is your site losing Crawl Budget? New best practices
Visibility is everything, but with millions of websites vying for attention, how can you ensure Google finds and prioritises yours? The answer lies in understanding and optimising your crawl budget.....
Is your site losing crawl efficiency? Check your URL parameters!
URL parameters are essential for many websites, especially e-commerce sites with filters and sorting options. They help users find exactly what they need, but they can also create headaches for SEO.....
Is your Robots.txt file outdated? Google’s new policy explained
Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....
Is your website at risk? Google’s spam update explained
Right then, let’s dive straight in! Google’s been at it again, tweaking their spam policies. Now, before you start panicking and envisioning your website banished to the depths of the i.....
Google removes cache. Here’s what’s next
Remember when you could easily peek into the past versions of a website using Google Cache? It was a handy tool, wasn’t it? Whether you were an SEO specialist tracking competitor changes or a.....