Web analytics

How iFrames Work and Why They Interfere with Web Analytics An iframe (short for inline frame) is an HTML element that allows one webpage to be embedded inside another. It’s commonly used when you w.....

Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....

We often overlook a subtle yet formidable adversary: SEO spambots. While operating silently, these automated programs can significantly impact your website’s performance and reputation. Our j.....

Event tracking in Google Analytics 4 (GA4) is a powerful tool that helps businesses understand user behaviour, optimise user experience, and make informed decisions to improve digital marketing str.....

Analytics has become the backbone of modern business strategies, providing valuable insights that fuel growth and success. Amid the data deluge, the concept of creating a unified customer view stan.....

Imagine you’ve launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there’s one crucial ingredient missing—the power to understan.....

Google Analytics is a powerful tool for digital marketers to track website traffic and user behaviour and gather insights to improve website performance. However, it is crucial to filter out intern.....

In today’s digital age, it’s more important than ever to be able to track the effectiveness of your online marketing campaigns. However, not all conversions happen online. Phone calls, .....