Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more
Last updated on08 Jan 2025
Topical authority
Entity Optimisation
Content Marketing
AI SEO
SEO
Is your Robots.txt file outdated? Google’s new policy explained
Ever feel like the internet is a sprawling maze? For search engines like Google, it is! That’s where your robots.txt file comes in. It acts like a helpful signpost, guiding Google’s cra.....
Compare 5 metrics side-by-side with the latest GA4 update
Google Analytics 4 (GA4) has always been our go-to tool for deciphering marketing data, and now, it’s gotten even better. With its recent update, GA4 introduces a host of new features designe.....
Will Siri finally understand you? A look at Apple’s WWDC 2024 announcements
Voice assistants like Siri, Google Assistant, and Alexa are rapidly evolving and becoming increasingly sophisticated thanks to advancements in artificial intelligence (AI). These intelligent voice .....
Bylines don’t matter: Ditch the myth, embrace quality for SEO wins
Ever toiled over crafting the perfect bio for your blog post, convinced it’s the SEO secret sauce? We’ve all been there, friends. The struggle is real. You pour your heart into content,.....
Google cracks the code on authorship | What you need to know for forums and Q&A
The dusty corners of your website, where forums and Q&A sections slumber undisturbed, might hold more treasure than you realise. With Google’s recent Forum & QA Structured Data Update.....
Google search gets a makeover | The 2023 November update decoded
Have you caught wind of the latest Google Search update this November 2023? It’s not just a tweak or a minor change; it’s a full-scale makeover that’s set to shake things up in th.....
3 key mistakes to dodge in SEO data analysis and reporting
SEO is the linchpin of online visibility and success. However, the foundation of effective SEO lies in accurate data analysis and reporting. While most digital marketers understand the importance o.....
Google November 2023 Core Update | Strategies for maintaining your search presence
Google’s algorithm updates have a history of catching even the most seasoned SEO professionals off guard, and the November 2023 Core Update is no exception. This latest iteration could mean a.....
Exploring SEO KPIs across various industries
Digital marketing is an endless sea of opportunities, with SEO (Search Engine Optimisation) acting as the compass for navigating through the turbulent waters of online visibility. Central to this a.....