Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more

Last updated on08 Jan 2025

Topical authority
Entity Optimisation

Content Marketing

AI SEO

SEO

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Claude 2’s quest for AI supremacy | A challenge to ChatGPT

Artificial Intelligence (AI) supremacy stands as an aspirational peak, a summit that AI contenders ardently strive to scale. In this riveting panorama, a notable rivalry between Claude 2 and ChatGP.....

Essential strategies for Google Remarketing growth

Why remarketing matters for your business Remarketing is a powerful digital marketing strategy that allows you to target and engage with users who have previously interacted with your website or mo.....

The end of third-party cookies

Cookies have become essential as they facilitate targeted advertising, personalised experiences, and analytics. However, the imminent end of third-party cookies has created a significant shift in h.....

Increasing SEO with Googlebot | How to optimise website interaction

The success of a website heavily relies on its SEO. This is an undeniable fact considering its substantial influence on the online visibility and overall business performance of a website. Central .....

How to Improve Your Website’s SEO: The Ultimate Checklist

SEO, or search engine optimisation, is the process of optimising your website to rank higher in search engine results pages (SERPs). Higher rankings lead to more visibility, more traffic, and more .....

How Shareable Content Can Drive Traffic and Improve SEO

With more and more businesses competing for a share of the market, it’s essential to use every tool at your disposal to stand out from the crowd. One of the most effective ways to achieve thi.....