Narender Kumar Head of Marketing

Narender Kumar

Head of Marketing

Narender Aggarwal is a search and organic growth leader with over 18 years of hands-on experience across inbound marketing, SEO, and performance analytics. He has helped businesses improve visibility, traffic, and conversions through insight-driven strategies designed for both traditional search eng... Read more

Last updated on08 Jan 2025

Topical authority
Entity Optimisation

Content Marketing

AI SEO

SEO

SGE | What we know and what we don’t

Understanding the implications of SGE 1. Theories surrounding SGE’s traffic impact SGE is poised to significantly influence organic search. Depending on its final form, we could witness a dec.....

The digital marketer’s guide to Google Core Web Vitals

Understanding your website’s performance is pivotal for ensuring a seamless user experience. Google has consistently introduced tools and metrics to help webmasters gauge their site’s p.....

Semantic Networks in SEO

Have you ever felt that pang of frustration when, despite your best efforts, your website doesn’t rank as high as you’d like on Google? You’ve optimised every keyword and followed.....

Using ‘People Also Ask’ for content enhancement

With search engines constantly refining their algorithms, content creators, business owners, marketers, and SEO experts must adapt their strategies to remain visible in the online realm. One powerf.....

Surviving and thriving in SEO after the August 2023 Core Update

Google, the search giant, regularly introduces updates to its search algorithm, and the August 2023 Core Update is no exception. In this article, we’ll explore the benefits of Google’s .....

FAQs no more | Unpacking Google’s latest twist on rich results

Google, forever on the hunt for a superior search experience, has thrown yet another curveball. This time, they’ve set their sights on HowTo and FAQ-rich results. But what’s this change.....

Claude 2’s quest for AI supremacy | A challenge to ChatGPT

Artificial Intelligence (AI) supremacy stands as an aspirational peak, a summit that AI contenders ardently strive to scale. In this riveting panorama, a notable rivalry between Claude 2 and ChatGP.....

Essential strategies for Google Remarketing growth

Why remarketing matters for your business Remarketing is a powerful digital marketing strategy that allows you to target and engage with users who have previously interacted with your website or mo.....

The end of third-party cookies

Cookies have become essential as they facilitate targeted advertising, personalised experiences, and analytics. However, the imminent end of third-party cookies has created a significant shift in h.....