E-commerce
Shopify Launches Campaign Autopilot, an AI-Powered Marketing Automation for Merchants
Shopify launched Campaign Autopilot on 23 June 2026, introducing an AI-powered marketing automation tool built directly into the Shopify admin. The feature handles campaign creation, budget allocat.....
Crack the code to eCommerce growth with Google Analytics 4
Imagine you’ve launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there’s one crucial ingredient missing—the power to understan.....
How to Sell More Through Third-Party E-commerce Marketplaces
Introduction The e-commerce industry has witnessed a tectonic shift in terms of volume and revenue in recent years. With 30-35 million new customers, the e-retail sector grew by 25% in the year 202.....
Fix Duplicate E-commerce Transactions in Google Analytics
Although Google Analytics is an amazing service that helps in tracking e-commerce, many times it counts a transaction more than once. These duplicate transactions are caused because there is the po.....