Local SEO services | Connect with customers in your community

Local SEO helps your business appear in search results when potential customers in your area look for services or products like yours. It drives targeted traffic, increases foot traffic to physical locations, and builds brand awareness within your community.

GMB is a free tool from Google that allows businesses to manage their online presence in Google Search and Maps. It’s crucial because it provides key information to potential customers, such as your address, phone number, hours, and reviews, and it significantly influences your local search rankings.

Improving local search rankings involves optimising your GMB profile, building consistent citations, optimising your website for local keywords, generating positive reviews, and building local backlinks.

Local citations are online mentions of your business’s name, address, and phone number (NAP). They’re important because they help search engines verify your business’s legitimacy and consistency, which improves your local search rankings.

You should update your GMB profile regularly, at least weekly. This includes posting updates, responding to reviews, adding photos, and ensuring all information is accurate and up-to-date.

Local keywords are search terms that include a location, such as “plumber in Delhi” or “best coffee shop near me.” You can find them using keyword research tools and by understanding what terms your local customers use when searching for your services.

Customer reviews are a significant ranking factor for local SEO. Positive reviews build trust and credibility, while negative reviews can deter potential customers. Actively managing and responding to reviews is essential.

Schema markup is code that helps search engines understand the content on your website. Implementing schema markup for local businesses provides search engines with more information about your business, such as your address, hours, and services, which improves your visibility in local search results.

You can build local backlinks by participating in local community events, partnering with local businesses, getting listed in local directories, and creating valuable content that other local websites will link to.

You can track your local SEO performance using tools like Google My Business Insights, Google Analytics, and other SEO tracking tools. These tools provide data on your website traffic, keyword rankings, and customer interactions.