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Executive Summary
Varthana, India’s largest school loan company, partnered with Envigo in July 2022 to address declining website traffic. Unoptimised content with poor SEO practices limited online visibility. Envigo implemented a content-led SEO strategy, resulting in a 2x increase in website traffic and a 150% growth in monthly leads within two years.
Company Background
Established in 2013, Varthana is a leading student loan provider in India. Their mission is to make education accessible through affordable financing solutions. With 40 branches across 15 states, Varthana empowers students to pursue their educational goals.
The Challenge
Varthana’s website content lacked SEO optimisation, hindering organic search visibility. Missing descriptions, poorly structured blogs, and a general lack of SEO best practices resulted in the following:
- Low website traffic
- Difficulty attracting potential borrowers searching for student loans online
- Limited online brand awareness
The Solution
Envigo partnered with Varthana to create and implement a 360-degree content-led SEO strategy:
SEO Recommendations
Data-driven SEO recommendations were provided to enhance the website’s content.
Blog Optimisation
Envigo assisted with optimising Varthana’s blog content, focusing on strategic keyword selection, H1 title tags, headings, and final proofreading.
Results and Impacts
Envigo’s content-led SEO approach delivered impressive results for Varthana:
Traffic Explosion
Website traffic doubled within two years.
Lead Generation Boost
Monthly leads increased by 150%.
Conclusion
Varthana’s success story exemplifies the power of strategic content-led SEO. The partnership with Envigo continues, focusing on optimising content to attract even more potential borrowers seeking educational financing through Varthana.
Achieve More with Envigo
Take your next step with a free SEO audit and consultation with industry experts.
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