SEM/PPC - Team Lead

Job Title: PPC/SEM Team Lead

Location:  Gurugram (Hybrid)

Experience: 4 – 6 Years
Employment Type: Full-time

Job Location: Gurugram

About the Role:

We are looking for a dynamic and results-driven PPC Team Lead to plan, manage, and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads. The ideal candidate will have strong analytical skills, excellent communication, and proven experience leading a team to deliver outstanding campaign results.

Key Responsibilities:

• Lead and mentor a team of PPC specialists, ensuring campaign goals and KPIs are consistently met.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Conduct keyword research, audience segmentation, and competitive analysis to maximize ROI.
• Monitor and analyze campaign performance metrics and provide actionable insights.
• Develop strategies for budget allocation, bidding, and targeting to improve campaign efficiency.
• Collaborate with creative, content, and analytics teams to align campaigns with overall marketing objectives.
• Stay updated with platform changes, best practices, and emerging trends in paid advertising.
• Prepare and present campaign reports, insights, and recommendations to stakeholders.

Requirements:

• 4–6 years of experience in PPC / Paid Media / Performance Marketing, with hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Proven track record of managing high-budget campaigns and delivering strong ROI.
• Prior experience in leading or mentoring a small team is preferred.
• Strong analytical, reporting, and problem-solving skills.
• Excellent communication and client-facing skills.
• Bachelor’s degree in Marketing, Business, or a related field (any graduate can apply).
• Certifications in Google Ads or Meta Blueprint are a plus.