Marketing Associate – B2B Content Specialist

About Envigo

Envigo delivers innovative digital marketing solutions, empowering businesses to achieve growth. We partner with a diverse range of clients, delivering impactful strategies and measurable results. This role is within Envigo’s own marketing department; you will focus on promoting our services and expertise to other businesses.

The Opportunity

We are seeking a highly skilled and enthusiastic Marketing Associate to join our team. You will play a crucial role in creating compelling and informative content that engages our target audience, generates leads, and strengthens our brand presence.

Responsibilities

• Develop and execute a content strategy aligned with Envigo’s marketing goals and target audience.
• Create high-quality, engaging B2B content across various formats, including:
  • Case Studies: Showcase successful client partnerships and highlight the tangible benefits of our services.
  • Blog Posts: Write insightful articles on industry trends, digital marketing best practices, and Envigo’s unique perspectives.
  • White Papers: Produce in-depth reports and guides that address key challenges and provide strategic solutions for B2B marketers.
  • Press Releases: Craft compelling announcements about company news, partnerships, and achievements.
  • LinkedIn Posts: Develop engaging content for our company’s LinkedIn presence to foster connections, share insights, and build our professional network.
  • Social Media Updates (Other Platforms): Create tailored content for relevant social media channels to broaden our reach and engage with specific communities.
  • Paid Advertising Copy: Write persuasive ad copy for various online platforms to drive targeted traffic and generate qualified leads.
  • Email Marketing Campaigns: Develop engaging email content for newsletters, lead nurturing, and promotional activities.
  • Website Content: Create clear, concise, and SEO-friendly content for our website pages to attract and inform visitors.
• Conduct thorough research on industry trends, competitor activities, and target audience needs to inform content development.
• Collaborate with the wider marketing team and subject matter experts to ensure content accuracy and alignment with brand messaging.
• Edit and proofread all content to maintain high standards of quality and consistency in UK English.
• Assist in the distribution and promotion of content across relevant channels.
• Track and analyse content performance to identify areas for improvement and optimise future content strategies.

Skills and Experience

• Proven experience (0-3 years) as a content writer, preferably with a strong focus on B2B marketing.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Ability to translate complex technical information into clear, concise, and engaging content for a business audience.
• A solid understanding of digital marketing principles, including SEO, social media marketing, and email marketing.
• Experience in researching industry-related topics and synthesising information into compelling content.
• Familiarity with content management systems (CMS) and social media management tools is a plus.
• Excellent organisational and time-management skills with the ability to manage multiple projects simultaneously.
• A proactive and self-motivated approach with a strong ability to work independently and as part of a team.
• A bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.

What We Offer

• A stimulating and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to work with a talented team and contribute to the success of a growing company.
• Competitive salary and benefits package.

Apply Now

If you are a talented B2B content writer looking for an exciting opportunity to advance your career, we encourage you to apply. Please submit your CV and a portfolio of your writing samples demonstrating your B2B content creation experience to [email protected].